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People & Interviews

Sinch’s Robert Gerstmann on Apple’s RCS Adoption and What’s Next

By Aiste Kryzanovske November 18, 2024

Apple’s recent decision to adopt Rich Communication Services (RCS) has sent shockwaves through the messaging landscape, driving broader RCS adoption. RCS, an upgrade from traditional SMS, promises richer, more interactive messaging features that allow users to send high-quality media, see read receipts, and enjoy smoother conversations across devices. In this exclusive Q&A, we speak with Robert Gerstmann, Chief Evangelist and Co-Founder of Sinch, to delve into Apple’s adoption of RCS. Known for pioneering advancements in mobile enterprise communications, Gerstmann has played an instrumental role in shaping the Sinch brand and its global strategy. With over 15 years of experience, he offers an insider perspective on how Apple’s embrace of RCS could reshape messaging dynamics, bridge compatibility gaps between iOS and Android, and open new avenues for business communication. Read on as Gerstmann unpacks the opportunities and challenges of this pivotal shift in mobile messaging, offering a blueprint for businesses keen…

Broadband

AWS and Google Cloud Launch Groundbreaking Multicloud Service

By Aukse Andrijauskaite December 8, 2025

AWS and Google Cloud have collaborated to introduce a revolutionary multicloud connectivity service that facilitates faster and more reliable VOIP connections. Responding to the demand for efficient data exchange, this service enables users to establish private, high-speed connections swiftly. Emphasizing seamless infrastructure integration, it’s set to transform digital communication strategies.

Infrastructure

Cloudflare Outage Sparks Urgent Telecom Resilience Discussion

By Aukse Andrijauskaite December 8, 2025

The Cloudflare outage highlights critical issues in VoIP and enterprise infrastructure’s reliance on a few providers. This dependence can lead to vulnerabilities, challenging assumptions about reliability. Businesses may need to rethink strategies to avoid single points of failure. Resilience, modernization, and regulatory focus are essential to ensure stability in VoIP services.

5G

Virgin Media O2 Launches Landmark Giga Sites in London

By Aiste Kryzanovske October 2, 2025

Virgin Media O2 has launched its 5G-enhancing Giga Sites in London, marking a major leap in UK mobile connectivity. Utilizing Nokia’s cutting-edge MIMO technology, these sites promise robust and speedy 5G, seamlessly blending spectrum bands for superior coverage and capacity. This initiative is vital to Virgin Media O2’s mobile transformation strategy.

AI

Orlen, Microsoft Partner on Central Europe’s Largest AI Project

By Kamile Bigenyte July 10, 2025

In an ambitious evolution, Polish energy giant Orlen partners with Microsoft to launch Central Europe’s largest AI initiative. With a $105 billion investment, this collaboration enhances cybersecurity, streamlines operations, and boosts workforce efficiency.

5G

Virgin Media O2 Boosts Scotland’s 4G & 5G Network Upgrades

By Kamile Bigenyte July 8, 2025

Virgin Media O2 has ramped up its mobile network in Scotland, boosting 4G and 5G services across 13,000 postcodes. As part of a £700 million upgrade plan, the provider targets better coverage in urban areas and tourist spots.

Telco Buzz

Congress Extends Spectrum Auction Authority and Sparks Industry Debate

By Kamile Bigenyte May 13, 2025

A federal budget amendment extends spectrum auction authority to 2034, aiming to raise revenue by identifying 600 megahertz for auction. While excluding key bands like 3 GHz and 6 GHz, the plan sparks debate over spectrum use, with industry leaders divided on reallocating the CBRS band.

CPaaS

Bringing Customer Communication and Agentic AI to Businesses Globally

By Kamile Bigenyte May 7, 2025

Sinch and OneReach.ai have partnered to deliver powerful AI-driven customer experiences by combining Sinch’s global communications infrastructure with OneReach.ai’s advanced agent orchestration platform, enabling businesses to rapidly deploy intelligent, personalized interactions across preferred customer channels.

Infrastructure

EXA and IOEMA Partner to Strengthen Northern Europe’s Connectivity

By Kamile Bigenyte February 20, 2025

EXA Infrastructure teams with IOEMA to enhance Northern Europe’s connectivity landscape. With a new submarine cable landing in Leiston, UK, IOEMA’s 1,600-kilometer project links key European markets like the UK, Netherlands, and Germany.

Infrastructure

Baltic Sea Cable Cuts Spark Sabotage Concerns in Europe

By Kamile Bigenyte November 22, 2024

Recent submarine cable cuts in the Baltic Sea have raised concerns about deliberate sabotage, affecting vital data pathways from Sweden to Lithuania and Finland to Germany. Operators emphasize the need for increased network redundancy to ensure stable connectivity.