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Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, has released its predictions for the 2024 Black Friday and Cyber Monday (BF/CM) shopping season. Based on insights from Sinch’s 2024 Consumer BF/CM Survey, conducted across the US, UK, Spain, France, Germany, Brazil, and Australia, the company forecasts that this year’s shopping trends will be dominated by personalization, conversational commerce, and secure communication technologies. 

Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, today announced that it is paving the way for the transformation of emergency communications with its advanced Next Generation 911 (NG911) technology. By integrating a wide range of multimedia options — such as voice calls, real-time text (RTT), internet of things (IoT) data and video — Sinch enhances accessibility and ensures more reliable and comprehensive communication than voice-only 911 services. These NG911 innovations ensure first-responders receive mission-critical, real-time data, improving response times and public safety.