Delving into a recent decision by the Advertising Standards Authority (ASA), we uncover the reasoning behind a stop order on EE’s 5G-related adverts, which competitors said lacked clarity on EE’s claims to operate the ‘UK’s No.1 5G network’. Without fully revealing the specifics of this heated dispute, let’s dive into selected highlights of the adjudication, considering various past incidents and the industry’s ongoing dialogue surrounding telco advertising transparency.
AT&T has delicately entered the 5G fixed-wireless access (FWA) industry with its Internet Air product, targeting a specific demographic and remaining wary of impacting its mobile and fibre operations. Discussing the challenges and benefits of this strategic approach, we examine its potential against market leaders T-Mobile and Verizon. Are they being too cautious? Are they possibly missing out on the emerging FWA boom in the U.S?.
Welcoming Nokia’s latest innovation — the 25G Passive Optical Network (PON) starter kit. Aimed at enhancing 10Gbs+ deployments, the kit empowers operators to expedite high-speed connectivity for diverse businesses. With the capacity to connect up to ten businesses, this move is amplifying the importance of 10Gbs business connectivity globally. Utilizing existing fiber assets, it offers unique prospect for delivering exceptional speeds to different enterprises, from schools to farms. Discussing the transformation this 25G PON technology brings, we delve into the views of industry insiders and parallel innovations in the works.
T-Mobile has shaken up the wireless market with the launch of its new premium service plan, Go5G Next, positioning itself as a contender in the higher-priced service sector. In a surprising move, the plan’s cost surpasses those of rivals Verizon and AT&T for a single line of service, defying T-Mobile’s historical reputation for affordability.
In the short span since 5G’s inception, one of its most successful applications surprisingly isn’t smartphones, but Fixed Wireless Access (FWA) enhancing home broadband services. Currently dominating 90% of new US broadband subscriptions, this trend sparks intriguing implications. Yet, fiber broadband’s speed and dependability present a formidable challenge, set to increasingly permeate the market aided by ample public funding. Meanwhile, FWA’s flexible and user-friendly nature makes it a robust contender, particularly in areas where fiber is not feasible.
Ericsson, the global telecom giant, has just shattered 5G records, achieving an incredible 5.7Gbps download speed by ingeniously blending three frequency bands. This breakthrough, a result of Ericsson’s advanced hardware, software and RAN coordination, opens a new horizon in performance boost and superior connectivity for 5G users. This latest success cements Ericsson’s spot at the forefront of the race for ultra-high-speed connectivity, even as competitors also explore the potential of carrier aggregation.
The uptake of fixed wireless access technology in the US is surging, especially with T-Mobile US and Verizon driving this trend. These telecom behemoths could potentially outstrip their predicted subscriber figures, as suggested by recent data. Both companies registered almost 900,000 customer net additions to their 5G-based fixed wireless services in just the second quarter.
Transferring 5G workloads to the public cloud is proving slower than expected, leading financial firm Dell’Oro to adjust its growth predictions for 5G standalone (SA) solutions down. Despite this, a growth rate of 65% over five years is still anticipated. However, the slow adoption of 5G SA by mobile network operators and enterprises has led to a cautious approach. Hyperscale cloud providers look set to hold just 6% of total market revenue in the next five years, underscoring the remaining untapped potential in the 5G SA market.
In an impressive advancement for 5G technology, Verizon has secured a $45.5 billion C-band spectrum, overcoming hurdles posed by satellite operators once occupying parts of this range. As operators transitioned off the C-band, motivated by the FCC’s lucrative rewards, Verizon confirms the completion of this process. This newfound access paves the path for an expansion that could amplify the bandwidth for 5G users nationally, providing a minimum of 140MHz of spectrum throughout the US, with full 200MHz access in a portion of markets.
In a first for the region, Ericsson and Australian operator TPG are creating a cloud-native AI-powered analytics tool, designed specifically to streamline 4G and 5G networks. With the power to predict and fix performance issues in real-time, this tool aims to enhance response times to network issues and reduce reliance on complex infrastructure analysis. Showcasing TPG as an early adopter, this technology also enhances network flexibility as usage increases, allowing for tracking of around five million subscribers.
