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Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, has released its predictions for the 2024 Black Friday and Cyber Monday (BF/CM) shopping season. Based on insights from Sinch’s 2024 Consumer BF/CM Survey, conducted across the US, UK, Spain, France, Germany, Brazil, and Australia, the company forecasts that this year’s shopping trends will be dominated by personalization, conversational commerce, and secure communication technologies. 

You’re on a sales call, the kind where the stakes feel high, and you’re hoping to turn a prospect into a client. You’ve got your script, a solid understanding of your product, and you’re ready to pitch. But as the conversation unfolds, you can sense the prospect pulling away – maybe it’s the tone of your voice, the timing of your pitch, or something you can’t quite put your finger on. What if we told you that the key to boosting your sales performance isn’t just in your pitch or your product knowledge, but in understanding the psychology behind human decision-making? With virtual communication becoming the norm, VoIP tools are essential for sales teams. Combine these tools with insights from psychology, and you can transform the way you approach selling. The Mindset Shift Before we dive into the specific tactics, let’s talk about mindset. The most successful sales professionals don’t…