As Algar Telecom turns 70, the prominent Brazilian ISP continues to seize market share amidst 10,000 competitors. Serving 1.5 million customers across Brazil, they masterfully intertwine fiber broadband, wireless, and content services, satisfying the divergent needs of B2B and B2C consumers. The strategic blend of high-tech infrastructure and seamless customer experience propels Algar’s journey, pivoting on the indomitable broadband, termed as the “cardinal element”. Additionally, foreseeing the potential of the imminent 5G rollout, Algar’s game plan involves marrying fixed-line connectivity with wireless services, laying a robust groundwork for the future.