Attentive’s State of Conversational Commerce Report indicates that consumers are increasingly comfortable interacting with brands, as long as they perceive value. The report surveyed over 8,000 consumers from the US, Canada, the UK and Australia and found that 91% of those questioned have opted into the SMS program of at least one brand, or are interested in doing so. Conversational commerce refers to interactive, people-driven experiences that support the entire customer buying experience, from awareness to post-purchase. The report showed that conversational commerce has been widely adopted in the shopping journey. This approach presents an opportunity for brands to engage with customers and close a revenue gap through personalized, immediate attention. The majority of respondents (88%) would engage in a two-way conversation with a brand about a product, and 87% would reach out to resolve a checkout issue. The report also found that consumers were willing to spend…