When it comes to digitization strategies, providing superior customer service is paramount, a concept particularly relevant in the telecom field. Saudi Telecom Company (stc), underlines this belief by revitalizing its customer experience through a strategic collaboration with Huawei. Transforming its big data platform into a Customer-Centric Platform (CCP), offers a unified view of customer data, leading to enhanced marketing segmentation and customization. Improved efficiency and data value are already showing dividends with marked reduction in customer churn and accelerated return on investment.