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The Facebook-owned communications platform WhatsApp has announced the rollout of their WhatsApp Business API, which will enable businesses to manage communications and send notifications and other non-promotional messages, such as appointment reminders, event tickets and more. WhatsApp has emphasized that when using this new platform, the communication must be initiated by customer sending a message or requesting information. Moreover, the communications between the two parties will incorporate end-to-end encryption, despite  traffic passing through an API. There is a cost to this service – the businesses can reply to these messages free of charge within 24 hours, while all the replies sent after this period will be charged at a set price. Another useful feature of WhatsApp Business is that it will soon be possible to use the Facebook Ads Manager to add a “click-to-chat” button on Facebook advertisements, with a direct link to WhatsApp Business chat. WhatsApp Business for Android…

To compete with Facebook’s Messenger and WhatsApp as well as Apple’s iMessages, Google is looking for bold new ideas. They have had a number of failures in this area, having tried Talk, Hangouts and Allo! But for an American company, there’s no such thing as failure – there’s just the gaining of experience. Looking forward, Google will focus on delivering their new calling and messaging system called “Chat.” Chat aims to replace SMS, and uses the RCS protocol (Rich Communication Service) to achieve its goals. With Chat, users no longer need to download an application and keep that application updated, and the open-source nature of the RCS protocol will make this platform accessible to developers. According to The Verge media publication, more than 60 companies all over the world, including developers and operators such as Orange, Samsung and Asus have already committed to supporting Chat. For its part, Google promises…