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Vilija Simkiene

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The greatest motivation to move forward is to see your own company as your biggest competitor, says Yaniv Masjedi, a visionary and compelling marketing leader at Nextiva. The company’s Chief Marketing Officer since 2008, Yaniv Masjedi has been working to create strategies that drive awareness, strengthen the Nextiva brand, and share the story of the company’s unique customer-centric culture, known as “Amazing Service”. Yaniv Masjedi also initiates and manages programs related to brand management, demand generation and advertising. Read the full interview with this marketing guru to discover his core business principles, what drives the growth of a company, and what are the key factors in measuring success. My career began in sales, and having that background helped me tremendously when I decided to take the leap into marketing. With my sales background, I’m always thinking about how I can improve the experience for prospects, customers, and our sales…

Masergy Communications, a software defined networking and cloud services company, has been named the winner in Light Reading’s Leading Lights Awards 2020 for the Most Innovative SD-WAN Service. Light Reading is a telecommunications industry information company that provides daily news for the global communications networking and services industry. The Light Reading’s Most Innovative SD-WAN Service award is given to the company that has launched the most innovative SD-WAN service for enterprise and/or small or medium-sized corporate users during the past year. Masergy has been recognized for AIOps, the industry’s first integrated, AI-managed digital assistant for network optimization. Shadow IT Discovery is another industry-integrated solution that provides visibility into cloud applications, helping to enhance network security. Also, Masergy has introduced their Identity Based WAN Analytics, which provides visibility to each user to better facilitate a Zero Trust security strategy. This innovative software networking company continues to deploy its…

Microsoft to continue talks to buy TikTok from ByteDance Microsoft has announced that it is prepared to continue discussions for the acquisition of popular short-video app TikTok from Chinese internet giant ByteDance. In a statement, the company said that it is committed to acquiring TikTok “subject to a complete security review and providing proper economic benefits to the United States, including the United States Treasury.” Microsoft made the statement following a conversation between its CEO Satya Nadella and US President Donald Trump. The company said it would ensure that all private data of TikTok’s American users is transferred to and remains in the United States. Read more at https://tinyurl.com/y69w8a4b Samsung’s Galaxy Z Fold 2 is official, comes with a ton of improvements Samsung has officially introduced a range of new premium mobile devices at its Unpacked 2020 event live streamed from Korea. Among others, the company is launching the Samsung Galaxy…

As 5G technology continues to mature, leading global wireless carriers are competing to be the first to advance from the non-standalone (NSA) mode of 5G, in which a 4G LTE core is combined with 5G capabilities, to a standalone architecture (SA) 5G network. T-Mobile US, one of the largest carriers providing wireless voice, messaging and data services in the United States, has announced the launch of its SA 5G network. The operator claims to be the first in the world with nationwide coverage using this next-generation wireless technology. In a news release, T-Mobile said that the launch expands its 5G coverage by 30 percent and will cover nearly 250 million people in more than 7,500 cities and towns throughout the US. With faster speeds, lower latency and huge connectivity capabilities, SA 5G signifies the launch of a 5G core network, ending the reliance on legacy LTE architecture. T-Mobile said SA…

Amazon, the multinational technology company, has received the approval from America‘s Federal Communications Commission (FCC) to deploy 3,236 internet satellites into low Earth orbit (LEO) and to provide the US with satellite-based broadband services. The project, named Kuiper, was first announced last spring with the intent to build a LEO satellite constellation that would have the potential to provide cost-effective broadband services to unserved and underserved communities around the world. A project of this magnitude requires a great amount of resources, therefore Amazon will invest more than $10 billion in the project. This investment will not only provide broadband services, but will also create workplaces and infrastructure around the United States. Dave Limp, senior VP at Amazon, commented: “There are still too many places where broadband access is unreliable or where it doesn’t exist at all. Kuiper will change that. Our $10 billion investment will create jobs and…

Contributed by Maor Efrati, CTO at monogoto My generation grew up in the early days of the internet and global connectivity. The only truly global network was the phone network. Any content or other service was provided by a local operator.   We saw the internet as a global network but mostly as a way to share and access information. A huge revolution parallel to the WWW was the OTT ‘over the top’. It’s not an information revolution but a brand new business model for a whole new set of companies to become a service provider without a physical connection to the consumer. OTT has revolutionized the way many businesses operate. In the early 2000s, operators and service providers generated most of their income from all kinds of content: TV, Voice, SMS, Ringtones, Stickers, etc. The internet brought a new wave of companies, technically new service providers, companies that…

ClearlyIP, a global provider of cloud and VoIP business telephony solutions, has acquired all the telecom assets of the Vancouver-based Telrad Technology Group Ltd, a privately-held company that has been serving the telecom needs of small and medium-sized businesses across Canada and the United States for more than 40 years. This acquisition will enable ClearlyIP to expand its cloud services business, and focus its resources on developing innovative solutions backed with best-in-class customer service. Headquartered in Appleton, Wisconsin (US), ClearlyIP said that they will continue to support and maintain Telrad’s cloud and voice business solutions. Furthermore, ClearlyIP is also acquiring the entire Telrad team, adding an office in Vancouver, British Columbia, to ensure a seamless transition for customers and distribution partners. According to Tony Lewis, CEO of ClearlyIP, the company is implementing its strategy to increase organic growth through targeted acquisitions that will further expand the scale and resources required by…

The Indian telecom giant Bharti Airtel has selected Nokia’s CloudBand-based software products to power its Voice over LTE (VoLTE) network. Nokia stated that this network supports more than 110 million customers, making it the largest cloud-based VoLTE network in India and the world’s largest VoLTE service managed by Nokia. According to the Finnish telecom gear maker, the deployment of cloud-based VoLTE will enable Airtel to provide its mobile customers with faster, more reliable and cost-effective call connectivity. Nokia’s solution, which has been deployed to cover all 22 telecom service areas in India, uses commercial, off-the-shelf IT hardware with cloud-based Virtual Network Functions (VNFs). Nokia noted that cloud-native VNFs consume far less power and space compared to traditional 2G or 3G circuit-switched legacy cores. With Nokia’s VoLTE platform, Airtel will be able to reduce its 3G network traffic and use the freed-up spectrum to deploy 4G / LTE services for higher speeds…

European telcos: We’re ready to “lift the continent out of this recession” The European Telecommunications Network Operators’ Association (ETNO) has released a joint statement calling on EU institutions and national governments to support 5G and fiber rollout, stimulate the uptake of technology, fight misinformation, and focus on digital skills and education. According to ETNO, a new approach is needed to ensure that spectrum auctions are timely and conditions for spectrum assignment support network deployment. Sharing agreements for Radio Access Network (RAN) should be supported and incentivized, as well as all fiber investment models should be adequately encouraged. Moreover, future EU initiatives should dramatically reduce roll-out costs for both mobile and fixed networks. Read more at https://tinyurl.com/yadrfxfg Microsoft’s new Teams features fight video conferencing fatigue Microsoft Team’s brand seeks to fight “Zoom fatigue” and exhaustion of physical isolation with its new updates and features. The news includes a shared background to make participants…

In an effort to simplify the deployment of new IP phones, Telinta has announced improvements to its auto-provisioning capabilities for Internet Telephony Service Providers (ITSPs). The company has recently developed additional auto-provisioning profiles for Grandstream 2613 and 2614, as well as Yealink VC500 IP phones. As a global leader in cloud-based white label VoIP switching and billing solutions, this US-based company enables ITSPs to easily deploy any number of IP phones without the need for manual configuration or installer visits. Alex Ferdman, CEO of Telinta, said, “Telinta’s automated provisioning can streamline IP phone deployment by helping ITSPs to eliminate human error, and avoid costly installer visits to the customer’s premises. Using the power of the cloud, Telinta customers can easily deploy these popular Grandstream and Yealink models, plus hundreds of other devices.” Telinta said that their unique solution will help ITSPs not only automate the provisioning of IP phones,…