T-Mobile has announced their collaboration with CTIA, the wireless industry association, to create best practices for new and improved Caller ID features for corporations. Businesses and organizations will be able to provide confirmed calls with an immediately identifiable Caller ID display, including the organization’s logo or name, on compatible handsets using this new Branded Caller ID (BCI) service.   BCI, according to the company, builds on the STIR/SHAKEN framework’s verification by affirmatively identifying businesses or organizations that are calling, such as doctor’s offices and banks, so that these parties can reach their customers, who are currently reluctant to answer unknown numbers and may miss important and wanted calls. In the summer of 2021, T-Mobile USA showcased this technology.   According to T-Mobile research, in 2021, 78% of consumers missed an essential call because they did not identify the caller. Trusted calling is more vital than ever for customers and organizations…