SoftBank’s recent €473m acquisition of a 51% stake in Cubic Telecom indicates a growing confidence in connected vehicles’ market. Cubic’s unique software – already utilized in around 17 million vehicles worldwide – allows manufacturers to add new functionality over-the-air, enhancing safety and performance. According to McKinsey & Co, by 2030, 95% of new vehicles are anticipated to be connected, revealing the tremendous potential of this sector.