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CUSTOMER EXPERIENCE

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Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, today announced that its new Customer Connections hub, an online resource centre designed to support customer experience (CX) professionals and marketers, will now be available in Europe across all digital channels. The hub is designed to support European marketers at more than 150,000 businesses worldwide that partner with Sinch, helping them build lasting customer relationships by delivering exceptional experiences across every customer channel.

At Avaya Engage, its premier customer experience event, Avaya, a global leader in Customer Experience solutions, unveiled a series of important enhancements to the Avaya Experience Platform™ (AXP),that further Avaya’s leadership in Enterprise CX as well as its commitment to delivering Innovation without Disruption. Avaya’s robust and comprehensive CX platform, trusted by large Enterprises globally, empowers customers to maintain their core capabilities while evolving through flexible innovation paths, including on-premises, private cloud, public cloud, or hybrid deployment models.

Alternate network operators, the so-called ‘altnets’, are on the cusp of revolutionizing digital infrastructure with their subscriber-tailored fibre networks. Brand trust and consistency are crucial in this venture, eyeing lifelong monetization rather than mere reach. This extends beyond merely providing a network ‘highway’, enhancing user experiences. While speed and pricing have been traditional differentiators, custom in-home experiences are now taking the spotlight.

When it comes to digitization strategies, providing superior customer service is paramount, a concept particularly relevant in the telecom field. Saudi Telecom Company (stc), underlines this belief by revitalizing its customer experience through a strategic collaboration with Huawei. Transforming its big data platform into a Customer-Centric Platform (CCP), offers a unified view of customer data, leading to enhanced marketing segmentation and customization. Improved efficiency and data value are already showing dividends with marked reduction in customer churn and accelerated return on investment.

In a groundbreaking move, Genesys, a pioneer in AI-powered experience orchestration, has unveiled a strategic collaboration with Salesforce, the leading AI CRM provider. This partnership aims to revolutionize the way businesses manage their data, agents, bots, and communication channels to create more intelligent end-to-end experiences for both customers and employees.