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Telefónica is strengthening its VoIP and telecom strategy with a new Hardware and Devices Division, led by Alberto Ruano. By uniting device sales, logistics, and planning, Movistar aims to improve endpoint quality, remote work bundles, connected home services, and customer digital experiences across Spain’s competitive communications market for nationwide growth.

Telefónica is bringing AI-powered call transcription, summaries, and virtual agents to fixed and mobile business voice services, signaling a major VoIP evolution. With faster response times, smarter call handling, and improved agent efficiency, the launch shows how telecom operators are turning everyday voice traffic into valuable actionable business intelligence insights.