ethio telecom


Safaricom announces a milestone of 5 million customers in Ethiopia, making significant strides towards their goal of 10 million by next March. However, a stiff competition lies ahead as they trail the market leader, Ethio Telecom, by a considerable margin. Safaricom breaks into the Ethiopian market as the first private player, with significant growth potential and challenges on the horizon. They are poised to disrupt Ethio Telecom’s monopoly with the introduction of M-Pesa, keenly eyeing financial inclusion. Amid anticipation of new competitors, Safaricom’s persistent efforts and ambitions could potentially shake up the Ethiopian telecom market.

Two of the main key players in South African mobile operators, MTN and Vodacom, have shown interest in investing in the Ethiopian company Ethio Telecom. Both companies have invested in many countries on the continent. Ethiopia was not one of them as the government wanted to keep this sector under its control. But their policy is changing and they have decided to consider opening Ethio Telecom’s capital to investors. According to MTN, “Ethiopia presents many exciting telecommunication opportunities and we look forward to further discussions with that nation’s authorities on potential partnerships and opportunities.” and Vodacam stated that it “has said on many occasions that Ethiopia is an attractive market so it follows that there would be interest. Naturally this is dependent on what might become available and if it fits within our investment parameters.” Abiy Ahmed, Ethiopian new Prime Minister, came to power with promises of reforms. This policy…