Telecom alliance Alaian is partnering with chip manufacturer Qualcomm to empower start-ups specializing in Extended Reality (XR). The alliance, comprising of seven telecom giants along with towerco Cellnex, targets initiatives involving metaverse, virtual platforms, and various services or applications from all over the globe. Despite a lukewarm response to the metaverse and the disappearance of mixed reality from the limelight, the conglomerate remains optimistic. Future XR experiences can greatly benefit from the expertise and resources provided by co-operating with Qualcomm.