A recent study by Juniper Research, a leading authority in telecommunications markets, has unveiled a sobering forecast for operators’ revenue derived from business SMS traffic in 2024. Contrary to previous years’ robust growth, the study anticipates a mere 5% uptick in revenue, marking a significant decline from the previous year’s 23% surge.
Juniper Research, in partnership with VOX Solutions, delves into the increasingly critical issue of Artificially Inflated Traffic (AIT) and SMS Trashing impacting the global business messaging sector. The report divulges disconcerting figures, with fraudulent activities such as AIT significantly bolstering operational costs and potentially costing enterprises an alarming $60 million annually.
A recent study by Ericsson and Juniper Research reveals significant growth prospects for the mobile financial services (MFS) sector, forecasting a surge in user engagement and transaction values by 2028. The analysis suggests a shift towards a more diverse offering in mobile money services, predicting that 40% of mobile subscribers will utilize these services by 2028, a notable increase from the current 29%.
