Diving deeper into spatial computing realms, Qualcomm releases Snapdragon XR2 Gen 2 and Snapdragon AR1 Gen 1 platforms, enhancing user immersion through improved GPU performance, AI, and concurrent camera capabilities. Snapdragon XR2 aims at efficient virtual reality navigation while AR1 offers advanced features for smart glasses. However, despite the technological leap, the mass-market embrace of AR/VR innovations stays at bay. The question remains: will Qualcomm’s efforts be enough to spur the demand boost the industry awaits?