SK Telecom’s recent interest in burgeoning AI companies, especially in the AI Contact Center specialist, Persona AI, is undeniable. The partnership aims to revolutionize customer service through AI technology, reducing wait times and providing 24-hour service. However, challenges remain as AI tries to match the human knack for voice recognition and interpretation. SKT and Persona AI also plan to venture into voice recognition kiosks and voice-activated robots, capitalizing on a rapidly growing market.