Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, has released its predictions for the 2024 Black Friday and Cyber Monday (BF/CM) shopping season. Based on insights from Sinch’s 2024 Consumer BF/CM Survey, conducted across the US, UK, Spain, France, Germany, Brazil, and Australia, the company forecasts that this year’s shopping trends will be dominated by personalization, conversational commerce, and secure communication technologies.
While Europe’s increasing $227 billion investment in IoT assures advancements, it particularly underlines the businesses’ focus on operational cost reduction and process optimization. However, economic strains and geopolitical disturbances, like the war in Ukraine and Covid-19, impede this spending surge, especially in Central and Eastern Europe. IDC, nevertheless, forecasts an upturn by 2027, with IoT remaining a viable tool in organization performance enhancement amidst challenges. For telecom providers, these shifting sands offer both opportunities and considerable challenges.
