Sinch’s 2025 research shows shoppers welcome AI for easier Black Friday and Cyber Monday deals, but trust is the deciding factor. While many value AI tools, most demand transparency, data control, and authentic communication. Brands that prove their AI works in the customer’s interest will win attention and loyalty this peak season.
Sinch’s latest report reveals that nearly all businesses plan to use AI in customer communications this year. As customer expectations grow, companies are embracing AI to deliver personalized, secure, and seamless experiences across channels like SMS, chat, and voice.
Sinch has launched Mailgun Inspect, a powerful email testing solution designed for Martech and Enterprise platforms. With deep integration, accessibility testing, and white label APIs, it enables brands to deliver high quality, compliant email experiences at scale.
Sinch has been named a Tier 1 vendor in ROCCO’s 2024 RCS Messaging Market Impact Report, based on feedback from 92 mobile operators across 64 countries. Recognized for technical innovation, support, and trusted delivery, Sinch empowers operators to scale, monetize, and evolve customer communications through secure, rich messaging experiences.
Sinch and OneReach.ai have partnered to deliver powerful AI-driven customer experiences by combining Sinch’s global communications infrastructure with OneReach.ai’s advanced agent orchestration platform, enabling businesses to rapidly deploy intelligent, personalized interactions across preferred customer channels.
Sinch is expanding its partnership with Verizon to enhance RCS for Business Messaging, enabling secure, feature-rich communication for Verizon subscribers. Announced at Enterprise Connect, this collaboration drives innovation in business messaging, offering verified, interactive customer engagement.
Sinch has launched its RCS Business Enablement service, offering telecoms an end-to-end solution to easily launch, operate, and monetize RCS for Business. With features like automated billing, real-time analytics, fraud detection, and global sales support, Sinch simplifies RCS adoption while ensuring security, compliance, and seamless customer engagement.
Sinch has partnered with Aduna, a venture by Ericsson and top telecom operators, to enhance the global network API ecosystem. This collaboration expands access to advanced mobile capabilities, streamlining authentication, security, and digital transformation for businesses.
Sinch is revolutionizing business communication with RCS Business Messaging (RBM), now available on iOS for Three UK and Virgin Media O2. This expansion enables businesses to deliver rich, interactive experiences—videos, carousels, and secure two-way conversations—seamlessly reaching both Android and iPhone users.
Sinch is revolutionizing 911 emergency response with its PSAP Outage Services, a cutting-edge solution ensuring FCC compliance and seamless emergency communication. By automating PSAP notifications and providing up-to-date contact data, Sinch helps service providers quickly address 911 outages.
