Earlier this week, a leading IT solutions provider Tech Mahindra, announced its partnership with Microsoft to build a blockchain-based robust ecosystem meant to tackle unsolicited commercial communications in India. This blockchain solution will be developed based on Microsoft Azure, and will comply with the regulations issued by the Telecom Regulatory Authority of India (TRAI). TRAI has been working with both these companies and other stakeholders to curb the profusion of spam calls and messages so widely spread across the country. While the initial step of introducing a “Do Not Disturb” registry in 2010 seems to be a success with 230 million listed subscribers, the telemarketers still manage to find fraudulent workarounds to obtain consent and continue delivering spam calls. “Blockchain as a technology is a powerful tool to combat the issue of spam calls and fraud risks, to protect user information, as well as the integrity of the telecom sector.…