Earlier this week, a leading IT solutions provider Tech Mahindra, announced its partnership with Microsoft to build a blockchain-based robust ecosystem meant to tackle unsolicited commercial communications in India. This blockchain solution will be developed based on Microsoft Azure, and will comply with the regulations issued by the Telecom Regulatory Authority of India (TRAI).
TRAI has been working with both these companies and other stakeholders to curb the profusion of spam calls and messages so widely spread across the country. While the initial step of introducing a “Do Not Disturb” registry in 2010 seems to be a success with 230 million listed subscribers, the telemarketers still manage to find fraudulent workarounds to obtain consent and continue delivering spam calls.
“Blockchain as a technology is a powerful tool to combat the issue of spam calls and fraud risks, to protect user information, as well as the integrity of the telecom sector. This Distributed Ledger Technology (DLT)-based solution will enable enterprises to stop financial frauds and perpetration of misleading financial information by unregistered telecom marketers who rampantly use the SMS service of Telcos,” commented Tech Mahindra’s Global Practice Leader for Blockchain, Rajesh Dhuddu.
The new ecosystem should bring all relevant parties together and help telecoms and telemarketers administer the processes of obtaining subscriber consent, handle complaints, and manage preference registration and configuration, all in line with TRAI regulations.