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Recent data reveals a promising resurgence in the global smartphone market, with Samsung and mass-market mobile phone brands spearheading the rebound while Apple faces challenges in keeping pace. According to Canalys, smartphone sales worldwide reached 296.2 million units in the first quarter of the year, marking a notable 10% increase compared to the previous year. This growth signifies the market’s first positive double-digit year-on-year figure since early 2021, reflecting better-than-expected performance.

According to Counterpoint’s Market Pulse Service, China’s overall smartphone sales saw a modest 1.5% year-on-year growth in Q1 2024, marking a second consecutive quarter of positive growth. Notably, Huawei experienced a remarkable 69.7% year-on-year increase in market share, solidifying its position in the market. This growth was attributed to Huawei’s successful launch of the 5G-capable Mate 60 series and its enduring brand reputation, particularly in the premium segment priced above $600. In contrast, Apple witnessed a 19.1% year-on-year decline in market share during the same period, partly due to Huawei’s gains in this segment.

In a significant move, the US government has initiated a comprehensive legal battle against Apple Inc., accusing the tech behemoth of monopolistic practices within the smartphone industry that purportedly suppress competition and inflate costs for consumers. The Department of Justice, in collaboration with 16 state and district attorneys general, has filed a civil antitrust lawsuit charging Apple with monopolization or attempts at monopolization of the smartphone market.