The new UK joint venture between Liberty Global and Telefónica officially became operational on 1 June, merging the two household names to form Virgin Media O2 (VMO2). This joint venture has committed to providing a unique choice to consumers and has also promised to boost the UK economy. While, at the moment, the company is not changing any of its current services, later this year it plans to offer seamless broadband, entertainment and mobile services all in one place. The Liberty Global-Telefónica merger is devoted to investing at least £10bn in the UK over the next five years. This investment will help businesses further contribute to the UK Government’s goals of connectivity, upgrading infrastructure all around the country, creating stiffer competition and providing a wider variety of choices for customers. The merger instantly makes the new business one of the largest in the UK, with 47 million…