The National Data Protection Commission (CNIL), France’s data protection office, has imposed a fine of €50 million against Google LLC for breaching the European Union online data privacy rules. This is the first major case where a fine is being imposed under the EU’s stringent General Data Protection Regulation (GDPR) that came into force last year. The French watchdog found the US search engine giant guilty of “lack of transparency, inadequate information, and lack of valid consent regarding ad personalisation.” This case stems from concerns that were raised over Google’s applied methods of collecting data, and the lack of clear options provided for the users to consent to personalised ads. “The general structure of the information chosen by the company does not enable [it] to comply with the Regulation,” read a CNIL statement. “Essential information, such as the data processing purposes, the data storage periods or the categories…