Vodafone and WWF have announced a new relationship that will advance the communications company’s net-zero goal for 2040, while enhancing the circular economy through the collecting and recycling of smartphones. The program is a component of Vodafone’s three-year alliance with WWF, with initiatives being focused on assisting customers to make more environmentally friendly decisions. The “One million phones for the planet” campaign went live on November 22nd, 2022 in support of Vodafone’s circularity and net-zero goals. The new project contributes to Vodafone’s goal of reusing, reselling or recycling 100% of its network waste. Additionally, it will accelerate progress toward the company’s flagship net-zero goal. Customers in Europe and Africa will be encouraged to trade in their outdated mobile devices for repair, refurbishment or recycling. Vodafone will donate £1, or the equivalent in local currency, for every phone collected as a contribution to WWF conservation projects all across the…
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