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Telefonica

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Telefonica’s transformative strategy “Transform & Grow” emphasizes modernization, AI innovation, and customer experience enhancement across key markets. Aimed at becoming a leading European operator, the plan includes boosting efficiency and expanding in consumer and business sectors, with an eye on connectivity improvements and financial growth through optimized VoIP services integration.

Telefónica’s new messaging service, rooted in Rich Communication Services (RCS), revolutionizes enterprise communications. By integrating AI, businesses can automate interactions, enhancing customer satisfaction and operational efficiency. RCS surpasses traditional SMS, offering engaging content like images and videos. This strategic shift promises improved reliability, segmentation, and personalized communication for businesses.