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The traditional customer lifecycle is changing, and businesses are increasingly looking for ways to reach new and existing customers on their terms. The most successful companies will be the ones that invest in technology that allows them to communicate with their customers in ways that are simple and personalized. SMS texting is now being used by an increasing number of companies across all sectors for advancing customer relationship management. As efficient and effective communication has always been a cornerstone of good customer service, companies that invest in a comprehensive SMS strategy are likely to gain a competitive advantage in the highly rivalrous multi-channel customer communications race. This article will explain A2P messaging, the advantages it may provide to your company, and how to make use of this technology. What is A2P SMS? A2P messaging, also known as application-to-person messaging, is an SMS messaging system in which a person receives messages…

MTN Considers Axian Telecom Bid MTN is considering a bid from Axian Telecom for its operating units in West Africa, specifically Guinea-Bissau, Guinea-Conakry, and Liberia. The potential deal is aligned with MTN’s ongoing efforts to reshape its portfolio, and the three units collectively account for 6.1 million of MTN’s customers and contributed to 0.7% of EBITDA. MTN’s first quarter financial results reported an 8.6% EBITDA growth and revenues of ZAR52.8 billion ($2.8 billion), a 15.6% YoY increase. With discussions with Axian Telecom still at an early stage, any announcement on a final agreement might not be expected soon. Read the full article. Deutsche Telekom Sees Q1 Success Deutsche Telekom (DT) has raised its earnings guidance for 2023 to around €40.9bn, up from its previous forecast of €40.8bn. This follows strong Q1 results, with the group’s US business T-Mobile US a key driver behind the raised forecast, having recently raised its…

The premium brand of IP telephony is delighted by the excellent results it has achieved at the end of its fiscal year and thanks its sales partners for their tremendous loyalty and support. IP telephony pioneer Snom, has maintained record sales figures and strengthened its market share in the fiscal year 2023. Crucial to Snom’s success has been the cooperation of its sales partners, who have made an active contribution to the brand’s success, despite the global political climate and recessionary trends of the last twelve months. As Snom’s CEO Gernot Sagl shares, the past year has been a challenging one for companies active in the B2B space. As soon as the market restraint triggered by the pandemic subsided, companies then had to deal with soaring operational, energy and fuel costs. All of this in combination created a series of knock-on effects and additional hurdles. For example, some…

When it comes to the security of your business, you can’t afford to take any chances. But what are the best ways for you to protect your data and make sure your employees are safe?   One way is by using a Virtual Private Network (VPN). With more and more employees working from home, many IT professionals may decide to route Voice-over-IP (VoIP) traffic together with the user’s other data through a VPN. Using a VPN for VoIP calling provides additional levels of security and privacy, assisting both in-house and remote workers in remaining secure. What is a VoIP VPN? Simply explained, a VoIP VPN will build a secure tunnel through which all of your VoIP communications will traverse. As a consequence, you’ll be able to circumvent firewall limitations and make calls in a secure manner. Additionally, this type of service will conceal your actual IP address and allocate a…

BT partners with Kyndryl for cloud migration of legacy mainframe apps BT has collaborated with Kyndryl to migrate its mainframe applications that underpin its legacy copper business and broadband cloud offerings. BT Digital, the division in charge of the company’s digital transformation, estimates that by 2026, the transfer will have reduced mainframe operational costs and energy usage by 70%. This will result in estimated annual savings of $23 million. The company’s cloud move will allow it to serve a smaller number of clients who still utilize their copper network and will enable BT to extract more value from the data housed in its older applications. Read more at: https://tinyurl.com/5t48r8hj Orange and Telenet wholesale deal gives hope of VOO acquisition approval Orange had planned to buy a 75% share in the Belgian operator VOO in 2021, but the company struggled to persuade authorities that the transaction would not hurt competition. A…

A group of consumer and privacy organizations, including the National Consumer Law Center and the Electronic Privacy Information Center, are urging the Federal Communications Commission (FCC) to deny petitions aimed at allowing unsolicited bulk text messaging. The organization, which is made up of numerous telephone users from all around the country, feels that enabling such unwanted messages would be detrimental to customers.   In response to a proposed rulemaking in November 2022, some individuals have urged the FCC to allow businesses to send unwanted mass text messages to consumers without their consent. This would result in a rise in unwelcome texts, such as bothersome surveys, recurrent political messaging, and pestering debt collection requests. The FCC not taking action would be detrimental to customers, as they would lose their capacity to filter out undesirable messages.   The groups representing telephone subscribers are also requesting the FCC to release interpretations of the…

In an agreement with Altice Europe, Vodafone Group will roll out Fiber-to-the-Home in Germany as part of a €7 billion investment in its largest market. This collaboration complements Vodafone’s well-defined objectives for upgrading its current hybrid fiber cable network.   According to a statement released by the two corporations on Monday, FibreCo, a 50/50 fiber partnership between Vodafone and Altice, will deploy fiber optic lines to as many as 7 million residences in Germany. Approximately 70% of the cost will be covered by debt raised by the new company. The transaction is scheduled to be completed in the first half of 2023.   The transaction is thought to yield Vodafone up to €1.2 billion in cash proceeds from Altice, which is projected to exceed Vodafone’s portion of stock commitments. The profits include €120 million upon closure, up to €487 million in deferred payments as additional homes are connected, and another…

VoIP, or voice-over-internet-protocol, allows businesses to stay connected while also providing a variety of useful cloud communication features when leveraging platforms such as PBXs, softphones and contact center software. VoIP has rapidly grown in popularity among organizations of all sizes. The reason why is simple: businesses seek less expensive ways to communicate without sacrificing efficiency and productivity. It is debatable which cloud communication platform features are the most significant. For our part, we strongly suggest these 20 features to get the most out of your business phone service. Automatic Call Distribution – Businesses with a significant number of incoming calls utilize automatic call distribution (ACD) to route calls to specified agent groups or people. Call Analytics – The collection, analysis and reporting of incoming and outgoing call data to improve performance and the customer experience is known as call analytics. This process is carried out in real time. Also key…