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The traditional customer lifecycle is changing, and businesses are increasingly looking for ways to reach new and existing customers on their terms. The most successful companies will be the ones that invest in technology that allows them to communicate with their customers in ways that are simple and personalized. SMS texting is now being used by an increasing number of companies across all sectors for advancing customer relationship management. As efficient and effective communication has always been a cornerstone of good customer service, companies that invest in a comprehensive SMS strategy are likely to gain a competitive advantage in the highly rivalrous multi-channel customer communications race. This article will explain A2P messaging, the advantages it may provide to your company, and how to make use of this technology. What is A2P SMS? A2P messaging, also known as application-to-person messaging, is an SMS messaging system in which a person receives messages…

We’ve come a long way since mankind first used smoke signals to communicate, and even farther since cavemen drew pictures on walls. Today, we’re living in a world where we can communicate with anyone, anywhere in the world. Telecommunications has changed dramatically throughout the years. Let’s look at how it grew from its humble origins to what it is now. Rock carvings Petroglyphs are more commonly found than pictographs, and these images were created by carving, engraving or scratching the rock’s surface. Often, these images were important forms of pre-symbol writing and were used in the earliest forms of communication and signage. The oldest art in this particular category is the Bhimbetka Petroglyphs Cupules, in the Auditorium cave situated at Bhimbetka in India, that date back to the Acheulean period, which began between 1.7 million and 1.5 million years ago. Cave paintings Some of the earliest forms of communication are…

Clickatell, a mobile messaging and chat commerce pioneer, has introduced the world’s first Chat Commerce Platform as a Service (CCPaaS), which enables companies to capitalize on chat commerce opportunities. The new platform enables businesses to communicate, connect, and transact with consumers over existing messaging networks. The CCPaaS platform allows for comprehensive, authorized commerce experiences within popular messaging environments including WhatsApp, Apple Messages, SMS, and USSD. This latest Clickatell product will help businesses stay ahead of the conversational commerce trend and help them capitalize on the potential that chat commerce brings to the market. Through the simplicity of texting, the platform enables relevant, in-context brand experiences and secure payment possibilities. Businesses may do business on the world’s most popular messaging apps, saving time, money, and increasing customer satisfaction. Clickatell’s CCPaaS is also the first SaaS solution to enable secure payment processing through integration with key payment gateways, allowing…

Telgorithm launches a new product feature dubbed Time Routing Telgorithm, an A2P text messaging API provider, has introduced Time Routing, a novel product feature that enables enterprises to better manage queued A2P messages. Businesses may use this tool to plan communications in advance, cancel them, or “expire” queued messages that are no longer required owing to time constraints on a per campaign basis. In particular, for high-volume and time-sensitive SMS/MMS initiatives, this capability enables enterprises to better manage A2P communications and save expenses. In addition to Telgorithm’s current Smart Queueing and Message Prioritization functionalities, Time Routing is provided with the API at no additional cost. Read the full article. Sinch announces strategic collaboration with Salesforce Sinch, a cloud communications supplier, has established a strategic partnership with Salesforce. Sinch will be a critical provider for Salesforce’s worldwide SMS delivery operations and will supply Salesforce and its global client base with enterprise-grade…

Premium smartphones account for over half of global handset revenues in 2022 According to Counterpoint Research, higher-priced smartphones – those costing more than $600 – accounted for 55% of entire handset revenue in 2022. This is the first time that premium market revenue has accounted for more than half of the worldwide smartphone market. In 2022, revenue attributed to handsets costing $1,000 or more increased by 38%. Apple did well in the premium market, rising 6% year on year and accounting for three-quarters of overall sales in the sector. With more OEMs producing foldable devices in the luxury market, Android smartphones might experience a fresh wave of growth in 2023. Read the full article. Vonage launches no-code video conferencing solution for businesses With the introduction of Vonage’s Meetings API, companies now have a developer-free method of integrating video conferencing into their websites or platforms. The no-code, customizable API is designed…

The international telecom operator combines forces with Genesys Cloud CX™ to provide customers with a powerful communications solution that will accelerate their international growth. DIDWW, a global provider of premium quality VoIP communication and SIP trunking services for businesses and telco carriers, has announced that its SIP Trunking solution is now available on the Genesys AppFoundry™, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences. Through the new AppFoundry™ listing, Genesys users can conveniently select a reliable and certified telecom provider that offers solutions tailored to their unique business communications needs, while benefiting from a streamlined experience. SIP trunking is now available with Genesys Cloud CX™, an all-in-one composable solution that helps organizations offer frictionless and connected customer and employee experiences. As a modern, API-first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and…

Identifying new customers and generating revenue through sales prospecting is an essential part of business growth. Yet, it can be a challenging task that involves identifying the right prospects, determining the most effective strategy to connect with potential clients, and maintaining multiple channels of contact. To address these challenges, Ringover, a VoIP phone provider, has introduced Cadence, a multi-channel sales prospecting solution that helps small and medium-sized enterprises (SMEs) streamline their sales procedures and improve the effectiveness of their teams. Empowering sales teams with Cadence With Cadence, sales teams can create customized communication sequences for each type of prospect, such as calls, emails, SMS and LinkedIn messages. This approach allows sales personnel to communicate with clients across numerous channels, increasing the likelihood of a successful connection. Ringover’s sales prospecting tool was built by sales teams for sales teams in order to streamline the entire process of finding new…

Sinch, a cloud communications provider, has announced that its Sinch Contact Pro solution which enables omnichannel customer care at scale, is now available as an SAP Endorsed App on the SAP® Store.   SAP Endorsed Apps are products from SAP’s community of partners that support clients in becoming smarter and better-run businesses. A select group of 30 SAP partners are endorsed by SAP, with Sinch Contact Pro being the sole approved contact center solution. SAP® S/4HANA®, SAP CRM and SAP Service Cloud are all compatible with the Sinch Contact Pro solution.   SAP-endorsed applications are designed to provide value and achieve the desired results rapidly and efficiently. With extra security, in-depth testing and evaluations against benchmark results, these solutions have been rigorously examined and certified by SAP. The fact that this Sinch solution successfully passed all testing demonstrates the value that Sinch Contact Pro offers SAP clients as a cutting-edge…