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A2P messaging and its value to business

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The traditional customer lifecycle is changing, and businesses are increasingly looking for ways to reach new and existing customers on their terms. The most successful companies will be the ones that invest in technology that allows them to communicate with their customers in ways that are simple and personalized. SMS texting is now being used by an increasing number of companies across all sectors for advancing customer relationship management. As efficient and effective communication has always been a cornerstone of good customer service, companies that invest in a comprehensive SMS strategy are likely to gain a competitive advantage in the highly rivalrous multi-channel customer communications race. This article will explain A2P messaging, the advantages it may provide to your company, and how to make use of this technology. What is A2P SMS? A2P messaging, also known as application-to-person messaging, is an SMS messaging system in which a person receives messages…

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Man with phone in yellow background holding thumbs up. Week #20
News Roundup

A quick roundup of the news in Telecoms | Week #20

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Eircom Fined €2.5 Million Due to Overcharging Its Customers The Irish Commission For Communications Regulation (ComReg) fined Eircom, owner of Eir mobile operator, €2.5 million for overcharging approximately 76,000 customers from 2015 to 2021. ComReg ruled that Eir must refund affected customers, totaling an estimated €6.7 million, equating to around €88 per customer. Eircom acknowledged a “broken bundle” issue and committed to identifying and reimbursing affected customers, although the process may take time. Eir plans to implement system updates, including a new billing system, to prevent similar problems in the future. The company aims to complete all agreed measures by the end of the year. Read the full article. TalkTalk Partners with CityFibre TalkTalk has formed a strategic partnership with CityFibre, enabling its wholesale customers to access CityFibre’s business Ethernet infrastructure. This collaboration is part of TalkTalk’s strategy to work with multiple providers and expand its product offerings. The move…

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Roundup week #19
News Roundup

A quick roundup of the news in Telecoms | Week #19

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MTN Considers Axian Telecom Bid MTN is considering a bid from Axian Telecom for its operating units in West Africa, specifically Guinea-Bissau, Guinea-Conakry, and Liberia. The potential deal is aligned with MTN’s ongoing efforts to reshape its portfolio, and the three units collectively account for 6.1 million of MTN’s customers and contributed to 0.7% of EBITDA. MTN’s first quarter financial results reported an 8.6% EBITDA growth and revenues of ZAR52.8 billion ($2.8 billion), a 15.6% YoY increase. With discussions with Axian Telecom still at an early stage, any announcement on a final agreement might not be expected soon. Read the full article. Deutsche Telekom Sees Q1 Success Deutsche Telekom (DT) has raised its earnings guidance for 2023 to around €40.9bn, up from its previous forecast of €40.8bn. This follows strong Q1 results, with the group’s US business T-Mobile US a key driver behind the raised forecast, having recently raised its…

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VOIP SMS
VoIP Fundamentals

Sending SMS over VoIP? Here’s How and Why

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Text messaging is one of the most prevalent forms of communication in today’s society. With over 10.9 billion mobile connections globally, adding text messaging into your business operations may no longer be an option, but a must. With so many people using text messaging, it’s important that you don’t ignore this powerful tool for reaching out to customers and prospects. How does VoIP SMS work? Texting over VoIP is an important component of future corporate communications. Businesses can utilize text messaging as a communication and marketing medium if clients opt in and supply a mobile phone number. This is a more affordable and secure option than regular cell phone subscriptions and text messaging, plus it’s simple to set up too. The majority of the time, VoIP texting functions are quite similar to VoIP calling. You must obtain a DID number that supports SMS and download an app or utilize an…

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Snom
Telecom News

Snom achieves second-best result in its history and acknowledges the contribution of its partners

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The premium brand of IP telephony is delighted by the excellent results it has achieved at the end of its fiscal year and thanks its sales partners for their tremendous loyalty and support. IP telephony pioneer Snom, has maintained record sales figures and strengthened its market share in the fiscal year 2023. Crucial to Snom’s success has been the cooperation of its sales partners, who have made an active contribution to the brand’s success, despite the global political climate and recessionary trends of the last twelve months. As Snom’s CEO Gernot Sagl shares, the past year has been a challenging one for companies active in the B2B space. As soon as the market restraint triggered by the pandemic subsided, companies then had to deal with soaring operational, energy and fuel costs. All of this in combination created a series of knock-on effects and additional hurdles. For example, some…

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