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The Advertising Standards Authority (ASA) has ushered in stricter guidelines on mid-contract price changes in telecommunications, increasing the burden of clarity for operators. Historically, telecom contracts often obscured potential price fluctuations, misleading customers with allusions of fixed prices. These deceptive tactics, often rooted in fine print legalese, have necessitated ASA’s initiative for more transparent advertising. With Broadband and mobile contracts especially susceptible to annual adjustments, providers must alert customers clearly about prospective changes.

Shell Energy faces a £1.4m fine imposed by telecom regulator Ofcom for a serious breach in communication service rules. Over 70,000 customers weren’t correctly notified about end-of-contract and best tariff options, a grave misstep underscoring the importance of clear, timely communication in service provision. Substantiating the matter, some customers were even misinformed about costs post-contract, leading to unwarranted overpayments.

In the ongoing debate over Big Tech’s ‘fair share’ contribution to telecom infrastructures, new findings from the Belgian Institute for Postal Services and Telecommunications call into question the validity of the argument. BIPT concludes attributing Big Tech solely for data streams might be over simplistic, citing investments made by Content Application Providers in broader infrastructures. The study raises important concerns about the potential negative impact for end-users, small local CAPs, and the principle of net neutrality.

Gartner forecasts a huge 20.4% increase in public cloud services expenditure by 2024, hitting an astounding $679 billion. This surge in spending could be primarily driven by business needs and innovative technologies like generative AI. Interestingly, all cloud market segments Gartner monitors are set to grow, with Infrastructure-as-a-service (IaaS) leading the pack at 26.6%. That said, as the cloud market evolves in response to business outcomes, non-technical issues such as cost, privacy, and sustainability are crucial considerations for an effective GenAI deployment.

A recent survey found that 85% of broadband and mobile consumers find annual price hikes unjust, adding the frustration that 87% believe they should be able to switch providers without penalty if such increases occur mid-contract. However, the reality presented by providers paints a different picture. These unexpected cost changes and fear of penalties for ending contracts prematurely have driven 62% of surveyed participants to consider switching providers immediately after unexpected price increases. This trend prompted a response from Ofcom for clearer pricing transparency, a call further championed by Uswitch and Which?. This has led to new guidelines by the UK’s Committees of Advertising Practice, aiming to ensure providers fully disclose potential cost changes to customers.

While the UK initially took the lead in 5G deployment, recent metrics suggest a shift, with the UK now trailing behind other countries in 5G download speed and coverage. Despite these setbacks, the UK’s 5G journey is far from finished. This communication revolution isn’t just about winners or losers, but about creating a conducive environment for businesses to thrive, thus promoting economic growth and job creation.

A surprising surge in UK home broadband speeds reveals unexpected players in the game, with cable services outpacing full fibre. Yet, amid the rise of lightning-fast download speeds, the upload band still sees full fibre reigning supreme. Noticeably, cable packages prove their worth even under the gruelling test of peak hours. Nevertheless, experts advise not to overlook service quality when choosing broadband. A glimpse into the changing landscape of broadband services shows an intriguing volatility that leaves room for industry alterations and subscriber adaptation.