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Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, announced that during 2024, the company has successfully delivered more than 1 billion Rich Communication Services (RCS) business messages for businesses worldwide.  This milestone underscores Sinch’s role as a trusted partner when businesses seek out innovative messaging solutions to engage with their customers.

Apple’s recent decision to adopt Rich Communication Services (RCS) has sent shockwaves through the messaging landscape, driving broader RCS adoption. RCS, an upgrade from traditional SMS, promises richer, more interactive messaging features that allow users to send high-quality media, see read receipts, and enjoy smoother conversations across devices. In this exclusive Q&A, we speak with Robert Gerstmann, Chief Evangelist and Co-Founder of Sinch, to delve into Apple’s adoption of RCS. Known for pioneering advancements in mobile enterprise communications, Gerstmann has played an instrumental role in shaping the Sinch brand and its global strategy. With over 15 years of experience, he offers an insider perspective on how Apple’s embrace of RCS could reshape messaging dynamics, bridge compatibility gaps between iOS and Android, and open new avenues for business communication. Read on as Gerstmann unpacks the opportunities and challenges of this pivotal shift in mobile messaging, offering a blueprint for businesses keen…