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Top marketing tips from telecom professionals

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It is imperative for every business to develop a marketing strategy that enables organizations to build long-term relationships with their customers. Developing and executing such a marketing strategy is not an easy task, especially in the ever-changing telecommunications industry. There are a myriad of  ways to create and design a marketing campaign, and even more ways to manage your entire marketing strategy.   To help you wade through the complex world of telecom marketing, we have searched far and wide to gather the top telecom professionals’ marketing ideas that will hopefully inspire everyone in their marketing path.Yaniv Masjedi, CMO of Nextiva, says being your own biggest competitor is the greatest motivation. “Being in such a competitive industry is a roller coaster, and at the same time, we like to see ourselves as our own biggest competitor. We aren’t striving to be like the other companies in our space because Nextiva…

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Telecom News

A quick roundup of the news in Telecoms | Week #25

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Call center software firm Aircall receives $120 million funding Aircall, a provider of cloud-based phone and contact center systems, has completed a $120 million Series D funding round led by Goldman Sachs Asset Management. The startup develops a cloud-based phone system for call centers, support lines and sales teams, and offers integration with Salesforce, HubSpot, Zendesk, Slack, Intercom and other popular CRM, support and communication systems. This funding will help the company to develop new products for integration with third-party tools, and in particular, industry-specific integrations. Aircall plans new offices in London and Berlin, as well as new hires in the company’s existing offices based in New York, Paris, Sydney and Madrid. Read more at: https://tinyurl.com/ruc4n8u5 Telenor and Axiata seal $15 Billion deal to merge Malaysian telecoms units Malaysian telecoms company Axiata Group Bhd. and Norway’s Telenor ASA have signed a definitive agreement to combine their mobile operations in Malaysia,…

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Telecom News

A quick roundup of the news in Telecoms | Week #23

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SoftBank aims at providing connectivity from space SoftBank has announced that it will begin promoting the roll out of Non-Terrestrial Network (NTN) solutions that provide connectivity from space and the stratosphere. SoftBank NTN solutions will include the Geosynchronous Earth Orbiting (GEO) satellite NarrowBand IoT (NB-IoT) services provided by Skylo Technologies. The two companies recently agreed to cooperate in offering satellite services in Japan. SoftBank’s NTN portfolio of solutions will also include Low Earth Orbit (LEO) satellite communications provided by OneWeb, and High Altitude Platform Station (HAPS) stratospheric telecommunications platforms provided by SoftBank’s subsidiary HAPSMobile. Read more at: https://tinyurl.com/murtvfhr Black Lotus Labs uncovers hacktivist campaign Black Lotus Labs, the Lumen Technologies security threat intelligence division, has presented evidence that hacktivists have recently attacked switches and routers in a minimum of 100 organizations. The hacktivists managed to access those Internet-connected devices because of an incorrect Cisco Systems Smart Install configuration. The Black…

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Telecom News

A quick roundup of the news in Telecoms | Week #20

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VCC Live partners with DIDWW VCC Live, a provider of innovative cloud-based contact center software for inbound, outbound and cross-channel contact centers, has announced a strategic partnership with global telecommunications operator DIDWW, which provides high quality VoIP and SIP trunking services to businesses and telecommunications operators around the world. As part of the partnership, VCC Live will take advantage of DIDWW’s extensive virtual telephone number coverage, which will allow VCC Lives’s contact center business to grow effectively in all geographic areas. DIDWW’s vast inventory of virtual phone numbers allows VCC Live to continue the rapid growth of their global business. Read more at: https://tinyurl.com/xhu9xheb Microsoft collaborates with O2 UK  Microsoft and O2 are developing a proof-of-concept investigation to determine the benefits of on-premises Mobile Edge Computing (MEC) inside a private 5G network, focusing on security and low latency. The possible benefits of this proposed architecture are noteworthy,  combining secure, high-bandwidth…

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marketing strategy

Building a marketing strategy in the telecom sector

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For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises.

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Telecom News

A quick roundup of the news in Telecoms | Week #16

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European Commission proposes new AI regulations The European Commission is proposing new rules that would allow it to ban any type or deployment of AI that it considers high-risk. The organization also proposes much stricter rules and limitations on the use of biometric data, such as law enforcement using face recognition. Violation of the rules may result in fines of up to 6% of the offending company’s total global turnover. For the biggest tech companies, that sum could reach billions. The commission’s digital chief, Margrethe Vestager, said: “On artificial intelligence, trust is a must, not a nice-to-have.” Read more at: https://tinyurl.com/5e8wcufu Cisco to invest $100 million to combat climate change Cisco has unveiled plans to invest $100 million over the next 10 years to help fight climate change, using the fund in its name for initiatives aimed at reducing emissions and educating communities. Cisco’s efforts will be global, and funding…

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Telecoms news
Telecom News

A quick roundup of the news in Telecoms | Week #15

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Vodafone launches standalone 5G services in Germany Vodafone has announced the launch of its standalone 5G services in Germany. Vodafone Germany, working with Ericsson, Qualcomm, and Oppo, has upgraded around 1000 mobile sites in the 3.5 GHz range, switching them to an independent 5G core network that no longer relies on 4G. Vodafone claims that “latency times of 10 to 15 milliseconds are possible – that’s as fast as the human nervous system.” This initiative will deliver the SA 5G experience to 170 cities and municipalities, including major cities such as Berlin, Frankfurt, Hamburg, Munich and Düsseldorf. Read more at: https://tinyurl.com/5dvhudhr Nokia to supply China Mobile with software-defined networking technology Nokia gained a major cloud win when China Mobile chose the vendor to supply software-defined network (SDN) technology for its public cloud service expansion. As part of  the transaction, Nokia will provide its Nuage Networks Virtualized Cloud Services, that include…

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Telecom News

A quick roundup of the news in Telecoms | Week #14

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Spain approves entry for MWC participants  The organizers of the Mobile World Congress 2021, which will take place in Barcelona this summer, have received much-needed good news from the Spanish government. Spain currently bans “non-essential” travel to and from non-EU/Schengen countries. But the GCMA, which manages the MWC, has announced that people who have registered for the event will be classified as “highly skilled workers” and therefore will be excused from this restriction. The GSMA intends to provide the Spanish authorities with details of all registrants and registrants will also be provided with a confirmation of participation.  Read more at: https://tinyurl.com/35z7nub5 Lumen signs a deal with T-Mobile US Lumen Technologies has taken a major step in expanding its latest edge computing service with a new deal with T-Mobile US. This agreement will allow Lumen to receive access to the operator’s 5G network to reach more of the company’s customers. The…

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Telecom News

A quick roundup of the news in Telecoms | Week #10

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Mobile World Congress 2021 to require a negative Covid test for entry GSMA, the organization hosting the Mobile World Congress 2021, has announced a health and safety plan for its event. Of course, requirements include doing all the usual things such as wearing masks, washing hands, keeping distance, and following the proper sneezing and coughing esthetics, but there are more specific safety outlines. One of the most important stipulations in place will be the  requirement of proof of a negative Covid test, which will be fully managed by the MWC app. Read more at: https://tinyurl.com/5ssd8d8u Intel to tackle data privacy with DARPA Intel has become a part of the Defense Advanced Research Projects Agency (DARPA) as a research partner to help run its Data Projection in Virtual Environments (DPRIVE) program. This program is seeking ways to improve fully homomorphic encryption (FHE), that allows the processing of encrypted data without the…

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Telecom news
Telecom News

A quick roundup of the news in Telecoms | Week #8

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Google and Intel team up on 5G and edge network solutions Google Cloud has announced that it is working with Intel to establish reference architectures and integrated solutions for communications providers to help them deploy 5G and edge network solutions. To achieve the cloud native 5G goals, the partnership encompasses a full suite of telecommunications, along with application providers, carriers and communications service providers, hardware vendors and global telecommunications networks, with the goal of  the cost and time to market required by the telecommunications industry. Intel is already the most powerful participant in the data center hardware market, but is keen to repeat that success with edge infrastructure. Read more at: https://tinyurl.com/34fv5aps  Deutsche Telekom tests solar panels to power mobile sites  Deutsche Telekom (DT) has announced that in the second half of 2020, the company was testing the use of solar panels to power its mobile infrastructure. In a new…

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