To shed light on the recent changes in the A2P messaging industry, we sat down with Aaron Alter, the CEO and Co-Founder of Telgorithm, a leading cloud communications enablement API platform. Telgorithm delivers automated and reliable A2P text messaging API solutions, assisting businesses in navigating the complexities of the ever-changing A2P messaging market while scaling their operations seamlessly.
The traditional customer lifecycle is changing, and businesses are increasingly looking for ways to reach new and existing customers on their terms. The most successful companies will be the ones that invest in technology that allows them to communicate with their customers in ways that are simple and personalized. SMS texting is now being used by an increasing number of companies across all sectors for advancing customer relationship management. As efficient and effective communication has always been a cornerstone of good customer service, companies that invest in a comprehensive SMS strategy are likely to gain a competitive advantage in the highly rivalrous multi-channel customer communications race. This article will explain A2P messaging, the advantages it may provide to your company, and how to make use of this technology. What is A2P SMS? A2P messaging, also known as application-to-person messaging, is an SMS messaging system in which a person receives messages…
Text messaging is one of the most prevalent forms of communication in today’s society. With over 10.9 billion mobile connections globally, adding text messaging into your business operations may no longer be an option, but a must. With so many people using text messaging, it’s important that you don’t ignore this powerful tool for reaching out to customers and prospects. How does VoIP SMS work? Texting over VoIP is an important component of future corporate communications. Businesses can utilize text messaging as a communication and marketing medium if clients opt in and supply a mobile phone number. This is a more affordable and secure option than regular cell phone subscriptions and text messaging, plus it’s simple to set up too. The majority of the time, VoIP texting functions are quite similar to VoIP calling. You must obtain a DID number that supports SMS and download an app or…
Attentive’s State of Conversational Commerce Report indicates that consumers are increasingly comfortable interacting with brands, as long as they perceive value. The report surveyed over 8,000 consumers from the US, Canada, the UK and Australia and found that 91% of those questioned have opted into the SMS program of at least one brand, or are interested in doing so. Conversational commerce refers to interactive, people-driven experiences that support the entire customer buying experience, from awareness to post-purchase. The report showed that conversational commerce has been widely adopted in the shopping journey. This approach presents an opportunity for brands to engage with customers and close a revenue gap through personalized, immediate attention. The majority of respondents (88%) would engage in a two-way conversation with a brand about a product, and 87% would reach out to resolve a checkout issue. The report also found that consumers were willing to spend…
By 2026, the global market for A2P SMS is expected to be worth $74.7 billion. The rising usage of customer and employee engagement by large and medium-sized businesses around the world is expected to fuel this growth in the global market. A2P messaging, also known as application-to-person messaging, describes any type of traffic in which a person receives messages from an application. This type of communication is often referred to as professional or enterprise messaging, and generally consists of one-way messages that do not require a response. Given that over 98% of text messages are opened, A2P messages are very likely to be read, providing businesses with a cost-effective option for improving customer interaction. A2P SMS is used by a wide range of companies and industries to send messages to customers, including banking notifications, marketing notifications, two-factor authentication SMS authorizations, automated booking confirmations, as well as to deliver…
A leading communications solutions provider, BICS, has announced the release of their Local SMS Firewall, a fully managed end-to-end platform that helps operators protect and optimize their SMS traffic and revenues. This Local SMS Firewall oversees both A2P and P2P activities, and filters messages for unbillable traffic, thus preventing any loss of income. According to BICS, the introduction of their Local SMS Firewall was a natural reaction to the rapidly increasing number of A2P use cases and the demand for customer engagement. With mobile operators applying extra effort to boost customer satisfaction and taking advantage of A2P SMS opportunities, the new platform is a perfect tool for minimizing the decrease of revenue caused by traffic bypass. “BICS is dedicated to aiding operators in monetizing their SMS assets. SMS aggregators are always going to look for new ways to disrupt the industry, but with solutions like BICS’ Local SMS Firewall, the…
