The traditional customer lifecycle is changing, and businesses are increasingly looking for ways to reach new and existing customers on their terms. The most successful companies will be the ones that invest in technology that allows them to communicate with their customers in ways that are simple and personalized. SMS texting is now being used by an increasing number of companies across all sectors for advancing customer relationship management. As efficient and effective communication has always been a cornerstone of good customer service, companies that invest in a comprehensive SMS strategy are likely to gain a competitive advantage in the highly rivalrous multi-channel customer communications race. This article will explain A2P messaging, the advantages it may provide to your company, and how to make use of this technology. What is A2P SMS? A2P messaging, also known as application-to-person messaging, is an SMS messaging system in which a person receives messages…