TDS, UScellular’s parent company, is reportedly reviewing strategic paths for the mobile operator, with market whispers around a possible sale or welcoming new investors, guided by Citi advisor. Currently the fifth-largest mobile service provider in the U.S., UScellular’s assets, including investment in 5G and numerous mobile towers, make it an attractive prospect for big-name telecoms like T-Mobile, Verizon, and AT&T. However, its segmented presence may pose challenges.