LogRhythm, the company helping security teams stop breaches by turning disconnected data and signals into trustworthy insights, has announced the appointment of Joanne Wong as Interim Chief Marketing Officer. Wong brings a wealth of experience to her new role, proven over 9 years of driving successful marketing initiatives at LogRhythm.
It is imperative for every business to develop a marketing strategy that enables organizations to build long-term relationships with their customers. Developing and executing such a marketing strategy is not an easy task, especially in the ever-changing telecommunications industry. There are a myriad of ways to create and design a marketing campaign, and even more ways to manage your entire marketing strategy. To help you wade through the complex world of telecom marketing, we have searched far and wide to gather the top telecom professionals’ marketing ideas that will hopefully inspire everyone in their marketing path.Yaniv Masjedi, CMO of Nextiva, says being your own biggest competitor is the greatest motivation. “Being in such a competitive industry is a roller coaster, and at the same time, we like to see ourselves as our own biggest competitor. We aren’t striving to be like the other companies in our space because Nextiva…
The greatest motivation to move forward is to see your own company as your biggest competitor, says Yaniv Masjedi, a visionary and compelling marketing leader at Nextiva. The company’s Chief Marketing Officer since 2008, Yaniv Masjedi has been working to create strategies that drive awareness, strengthen the Nextiva brand, and share the story of the company’s unique customer-centric culture, known as “Amazing Service”. Yaniv Masjedi also initiates and manages programs related to brand management, demand generation and advertising. Read the full interview with this marketing guru to discover his core business principles, what drives the growth of a company, and what are the key factors in measuring success. My career began in sales, and having that background helped me tremendously when I decided to take the leap into marketing. With my sales background, I’m always thinking about how I can improve the experience for prospects, customers, and our sales…
