Sinch’s 2025 research shows shoppers welcome AI for easier Black Friday and Cyber Monday deals, but trust is the deciding factor. While many value AI tools, most demand transparency, data control, and authentic communication. Brands that prove their AI works in the customer’s interest will win attention and loyalty this peak season.
BT refunded £18 million to customers after Ofcom found it failed to share required contract details with over a million users. The regulator also fined BT £2.8 million and ordered donations to charities. The company apologised and pledged stronger compliance.
AT&T will pay $177 million to settle lawsuits over two major data breaches in 2019 and 2024 that exposed sensitive customer information. The settlement, pending final approval, offers compensation to affected users and aims to resolve claims.
SK Telecom faced a cybersecurity breach affecting 26.9 million customers, highlighting security challenges in the telecom industry. With USIM card shortages resolved, SKT resumes new subscriber acquisitions, having established a robust reservation system.
Vodafone and Google have entered a decade-long partnership aiming to revolutionize mobile and broadband services. By leveraging advanced AI models from Google Cloud, they seek to enhance customer experiences in Europe and Africa.
