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Top marketing tips from telecom professionals

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It is imperative for every business to develop a marketing strategy that enables organizations to build long-term relationships with their customers. Developing and executing such a marketing strategy is not an easy task, especially in the ever-changing telecommunications industry. There are a myriad of  ways to create and design a marketing campaign, and even more ways to manage your entire marketing strategy.   To help you wade through the complex world of telecom marketing, we have searched far and wide to gather the top telecom professionals’ marketing ideas that will hopefully inspire everyone in their marketing path.Yaniv Masjedi, CMO of Nextiva, says being your own biggest competitor is the greatest motivation. “Being in such a competitive industry is a roller coaster, and at the same time, we like to see ourselves as our own biggest competitor. We aren’t striving to be like the other companies in our space because Nextiva…

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marketing strategy

Building a marketing strategy in the telecom sector

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For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises.

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People & Interviews

Mastering growth marketing in the telecom world – Yaniv Masjedi, CMO at Nextiva

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The greatest motivation to move forward is to see your own company as your biggest competitor, says Yaniv Masjedi, a visionary and compelling marketing leader at Nextiva. The company’s Chief Marketing Officer since 2008, Yaniv Masjedi has been working to create strategies that drive awareness, strengthen the Nextiva brand, and share the story of the company’s unique customer-centric culture, known as “Amazing Service”. Yaniv Masjedi also initiates and manages programs related to brand management, demand generation and advertising. Read the full interview with this marketing guru to discover his core business principles, what drives the growth of a company, and what are the key factors in measuring success. My career began in sales, and having that background helped me tremendously when I decided to take the leap into marketing. With my sales background, I’m always thinking about how I can improve the experience for prospects, customers, and our sales…

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Top 10 Women in Telecommunications

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As a whole, the telecommunications industry has been traditionally male-dominated. However, the trend is rapidly changing as this business sector becomes increasingly augmented with talented women having profound knowledge and skills, and influencing an industry where high-ranking female officials were a rarity until recently. Here is the list of the top ten women in the telecommunications industry, selected for their technical and business know-how, extensive experience, leadership and most significantly, their influence. Michelle Bourque Michelle Bourque is Senior Vice President, Product, Marketing and Access Strategy for BCE Nexxia, a wholly-owned subsidiary of Bell Canada. The company provides wholesale services, including voice, broadband, hosting and co-location, and IP connectivity. As the leader of a team of product and marketing professionals, Michelle has introduced innovation and fresh perspectives to the wholesale marketing and product divisions. According to Michelle, women already have a significant presence in the telecoms sector, and…

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