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Contributed by Maor Efrati, CTO at monogoto My generation grew up in the early days of the internet and global connectivity. The only truly global network was the phone network. Any content or other service was provided by a local operator.   We saw the internet as a global network but mostly as a way to share and access information. A huge revolution parallel to the WWW was the OTT ‘over the top’. It’s not an information revolution but a brand new business model for a whole new set of companies to become a service provider without a physical connection to the consumer. OTT has revolutionized the way many businesses operate. In the early 2000s, operators and service providers generated most of their income from all kinds of content: TV, Voice, SMS, Ringtones, Stickers, etc. The internet brought a new wave of companies, technically new service providers, companies that…

A new study led by Juniper Research predicts that over the next five years, Over-the-top (OTT) voice service providers will increase their profits by five times, reaching over $10 billion by 2020. The research ‘Future Voice Strategies: mVoIP, Carrier OTT, WebRTC, HD Voice & Video Calling 2015-2020’ argues that as 4G network rollouts accelerate, OTT voice providers such as Skype and WhatsApp will significantly increase its traffic and revenue potential, thus enabling them to offer high-quality VoIP (Voice over Internet Protocol) calls. The study points out that since most VoIP services are offered as a free or low-cost service, most OTT operators generate little profit. Subsequently, they need to focus on developing new revenue streams, by offering other value added services such as in-app purchases or social networking platforms. According to the research, as a result of OTT voice activity, traditional voice service operators will see their profits decline drastically.…