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Plume’s shift from cloud-managed Wi-Fi to an AI-driven broadband intelligence platform could reshape ISP operations and VoIP service quality. With Plume Console, operators gain tools for automation, security, customer care, and network optimization, helping reduce churn, improve support, and deliver more reliable connected home and VoIP experiences at scale nationwide.

The recent partnership between Plume, the cloud wifi platform provider, and one of India’s telecom titans, Reliance Jio, aims to deliver smart home services to almost 200 million properties. Subscribers will gain access to AI powered services offering a range of benefits, from adaptive wifi and performance optimization to enhanced cyber protections. Yet, with great expansion comes potential challenges, such as customer service and quality control.