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We live in a world of increasingly complex telecom and VoIP services, with subscribers having access to an abundance of cutting-edge products. The fierce competition in the field of communications demands an excellent customer experience in order to attract and retain customers, and to reduce churn. With so many choices on offer, the power has shifted to customers – if faced with a problem, they have come to expect an immediate resolution. Unfortunately, the surveys of customer experience in the telecommunication world reveal that, in general, consumers have a very low opinion of the telecoms industry and are dissatisfied with the support that they receive from their providers. It seems that the reason for this deficiency may be found in the mindset of telecom operators, who devote most of their time and effort to building and managing their VoIP networks, rather than indulging their customers. Satisfactory customer experience in…

Google Voice is finally getting an update with the addition of Voice over Internet Protocol (VoIP), honoring the company’s commitment made in 2017 to make improvements to the application. Social media apps such as Facebook and Instagram have already been using VoIP carried over Wi-Fi or mobile data for voice calls in private or group messages, enabling communications between users through voice messages and video calls. Google Voice has been functioning as a phone call relay system, forwarding calls through another number. However, the app has never used VoIP for carrying traffic, and has been constrained to providing traditional phone connections. There is another Google messaging app, Hangouts, that facilitates audio chat between mobile devices over WiFi. However, this app is intended more for personal use rather than for professional engagements, and a Hangouts Dialer plug-in is required to be able to place calls within Hangouts app. Scott…