When it comes to digitization strategies, providing superior customer service is paramount, a concept particularly relevant in the telecom field. Saudi Telecom Company (stc), underlines this belief by revitalizing its customer experience through a strategic collaboration with Huawei. Transforming its big data platform into a Customer-Centric Platform (CCP), offers a unified view of customer data, leading to enhanced marketing segmentation and customization. Improved efficiency and data value are already showing dividends with marked reduction in customer churn and accelerated return on investment.

Vodafone Group, a British multinational telecommunications company, and the Saudi Arabia-based telecommunications provider Saudi Telecom Company (STC) are continuing discussion over a 55% stake sale of Vodafone shares in its Egyptian business, despite the expiry of the initial offer deadline last week. The two parties agreed in separate statements on a “misalignment” on Vodafone’s side in preparation for a $2.4 billion transaction of its Egyptian stake. STC said that the non-binding memorandum of understanding (MoU) to acquire the stake had ended without an agreement, but negotiations with Vodafone would continue. Furthermore, the British telecom company commented: “Vodafone now looks to STC and Telecom Egypt to find a suitable agreement to enable the transaction to close.” The MoU was announced in January of this year when STC offered $2.4 billion for the major part of a stake in Vodafone Egypt, which was expected to close at the end of…