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TELCO INDUSTRY

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The Advertising Standards Authority (ASA) has ushered in stricter guidelines on mid-contract price changes in telecommunications, increasing the burden of clarity for operators. Historically, telecom contracts often obscured potential price fluctuations, misleading customers with allusions of fixed prices. These deceptive tactics, often rooted in fine print legalese, have necessitated ASA’s initiative for more transparent advertising. With Broadband and mobile contracts especially susceptible to annual adjustments, providers must alert customers clearly about prospective changes.

The South Korean tech giant, Samsung Electronics, has announced an effective demonstration of what it terms the world’s first video call on the Amazon Web Services (AWS) cloud platform using Mission Critical Push-to-Talk, Data and Video (MCPTX, also known as Mission Critical Communications), the communications functionality designed specifically for first responders. Based on 3GPP Release 14 specifications, this implementation was enabled by the successful onboarding, integration and deployment on AWS cloud. Wonil Roh, Senior Vice President and Head of Product Strategy, Networks Business at Samsung Electronics, said, “This demonstration showcases how Samsung’s Mission Critical Communications solutions can manage public crises and be readily deployed on public cloud platforms. It also enables us to learn and adapt to the evolving needs of service providers and end-users alike. This brings a new level of broad coverage, scalability and reliability to mission critical service deployments, and we look forward to continuing our journey…