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TWILIO

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Twilio, a USA-based cloud communications platform, on Monday announced its largest acquisition to date. The company is buying the customer data startup Segment for $3.2 billion in Twilio Class A common stock, on a fully diluted and cash free, debt free basis. Segment is a customer data platform (CDP) that helps collect, clear and manage customer data. This platform allows organizations to move customer data from one application to another through an API, and use the platform to better control how the customer data travels through the systems. The deal is expected to close in the fourth quarter of 2020, and Segment will emerge as a part of Twilio. This acquisition could help Twilio expand beyond its core communications capabilities, and also could bring approximately $5 billion in revenue to both companies. This purchase is Twilio’s largest acquisition to date. Back in 2018, the company bought the email…