T-Mobile US has agreed to acquire Vistar Media for $600 million, expanding into the DOOH advertising market. This acquisition aims to enhance T-Mobile’s advertising capabilities by combining its customer data with Vistar’s technology, targeting more personalized ad experiences.
The European Commission has approved a joint venture founded by several of Europe’s leading telecommunications providers, including Deutsche Telekom, Orange, Telefónica and Vodafone. The goal of this partnership is to create a revolutionary type of digital advertising platform that will offer a technology solution for digital advertising, while putting privacy first. The holding company, which will be headquartered in Belgium and managed independently, will include a 25% ownership position from each of the major telecom companies. The platform was created with the General Data Protection Regulation (GDPR) of the European Union in mind, and it has already undergone successful testing in Germany. The platform will be made accessible to any operator in Europe. To activate messages from marketers via publishers, consumers must explicitly opt-in to the new platform. The only item communicated is a “pseudo-anonymous digital token” that cannot be reverse-engineered. With improved transparency, protection and supervision over…
InMobi, a tech company providing marketing solutions to enterprises, has announced the acquisition of the mobile data and advertising company, Pinsight Media. This all-stock deal between Pinsight Media’s previous owner Sprint and InMobi is part of a broader strategic partnership between the two companies, covering devices, data, media and marketing. “Sprint’s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns. This partnership provides Sprint with an innovative partner for driving our marketing success,” commented Rob Roy, the Chief Digital Officer at Sprint. Pinsight Media works with leading US telecoms service providers and advertisers to improve targeted advertising on mobile devices. InMobi will benefit from the deal by bringing the user behavior analysis and marketing strategy insights from Pinsight to the…
As customers are constantly bombarded with information, businesses must adopt efficient, relevant, and non-intrusive communication methods. One technology that has seen a significant rise in popularity is Application-to-Person (A2P) SMS, which facilitates the automated delivery of text messages from an application to a person’s mobile phone.
Germany is undergoing a significant shift from DSL to fibre optic broadband, with Vodafone at the forefront by offering competitive fibre plans like GigaZuhause. These plans significantly boost download and upload speeds without raising costs, making them attractive to over 10 million households. This transition supports the Digital Ministry’s goals while addressing new challenges in broadband provider choices.
Meta reported strong quarterly results with revenue rising 22% to $47.52 billion and net income up 36 percent to $18.3 billion. Growth is driven by AI initiatives, though expenses climbed due to infrastructure and talent costs.
Choosing the right toll-free number provider isn’t just about price — it’s about trust, clarity, and growth. From call quality to hidden fees, every detail shapes your customer experience and brand credibility. This guide unpacks what truly matters so you can make a confident, strategic choice for your business.
Vodafone Germany has ingeniously transformed a traditional advertising column into a 5G antenna site in Stuttgart, kickstarting a project to enhance urban mobile coverage. Utilizing Ericsson antennas and fiber optic backhaul, it offers 500 Mbps speeds. This innovation expands Vodafone’s 5G network seamlessly, avoiding the challenges of building large cell towers.
The European Commission will delay penalties against Apple and Meta for violating the Digital Markets Act, opting for further review and dialogue. While earlier fines targeted anti-competitive practices, future sanctions will follow formal findings.
Viasat launched its Digital Bus solution in Brazil, partnering with Satélite Norte to bring reliable Wi-Fi to buses via satellite and cellular networks. Tested on routes between Goiânia and São Paulo, the system improves passenger experience, fleet management, and offers new advertising and feedback tools.
