T-Mobile US has agreed to acquire Vistar Media for $600 million, expanding into the DOOH advertising market. This acquisition aims to enhance T-Mobile’s advertising capabilities by combining its customer data with Vistar’s technology, targeting more personalized ad experiences.
The European Commission has approved a joint venture founded by several of Europe’s leading telecommunications providers, including Deutsche Telekom, Orange, Telefónica and Vodafone. The goal of this partnership is to create a revolutionary type of digital advertising platform that will offer a technology solution for digital advertising, while putting privacy first. The holding company, which will be headquartered in Belgium and managed independently, will include a 25% ownership position from each of the major telecom companies. The platform was created with the General Data Protection Regulation (GDPR) of the European Union in mind, and it has already undergone successful testing in Germany. The platform will be made accessible to any operator in Europe. To activate messages from marketers via publishers, consumers must explicitly opt-in to the new platform. The only item communicated is a “pseudo-anonymous digital token” that cannot be reverse-engineered. With improved transparency, protection and supervision over…
InMobi, a tech company providing marketing solutions to enterprises, has announced the acquisition of the mobile data and advertising company, Pinsight Media. This all-stock deal between Pinsight Media’s previous owner Sprint and InMobi is part of a broader strategic partnership between the two companies, covering devices, data, media and marketing. “Sprint’s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns. This partnership provides Sprint with an innovative partner for driving our marketing success,” commented Rob Roy, the Chief Digital Officer at Sprint. Pinsight Media works with leading US telecoms service providers and advertisers to improve targeted advertising on mobile devices. InMobi will benefit from the deal by bringing the user behavior analysis and marketing strategy insights from Pinsight to the…
The European Commission will delay penalties against Apple and Meta for violating the Digital Markets Act, opting for further review and dialogue. While earlier fines targeted anti-competitive practices, future sanctions will follow formal findings.
Viasat launched its Digital Bus solution in Brazil, partnering with Satélite Norte to bring reliable Wi-Fi to buses via satellite and cellular networks. Tested on routes between Goiânia and São Paulo, the system improves passenger experience, fleet management, and offers new advertising and feedback tools.
Rakuten Mobile posted its first quarterly EBITDA profit, signaling progress in its greenfield strategy despite wider net losses. The telecom unit’s revenue rose nearly 11 percent, and subscriber growth continued. Positive EBITDA and reduced losses hint at a potential turnaround for the ambitious, cloud-native network operator within Rakuten Group’s evolving telecom push.
A toll-free 1800 number remains a powerful tool for businesses, enhancing customer accessibility, brand credibility, and communication efficiency. This article explores the benefits, limitations, and strategic value of 1800 numbers in today’s digital age—helping you decide if it’s the right fit for your business growth and customer engagement goals.
Bell Canada is capitalizing on market conditions with its new Security-as-a-Service (SECaaS) offering. This move aligns with Canada’s national pride, offering real-time threat response, scalability, and local data compliance. As cyber threats rise, leveraging advanced security solutions ensures data remains sovereign.
Chunghwa Telecom has strategically partnered with Broadpeak to revolutionize its streaming service, Hami Video, using advanced dynamic ad insertion technology. With Broadpeak’s server-side-ad-insertion (SSAI) integrated via the broadpeak.io platform, Chunghwa is set to enhance both viewing experiences and ad revenues.
In a landmark move for UK telecoms, Ofcom introduces regulations mandating clear pricing transparency for telecom services. No more unexpected mid-contract price hikes—providers must now clearly outline price changes.
