The European Commission has approved a joint venture founded by several of Europe’s leading telecommunications providers, including Deutsche Telekom, Orange, Telefónica and Vodafone. The goal of this partnership is to create a revolutionary type of digital advertising platform that will offer a technology solution for digital advertising, while putting privacy first. The holding company, which will be headquartered in Belgium and managed independently, will include a 25% ownership position from each of the major telecom companies. The platform was created with the General Data Protection Regulation (GDPR) of the European Union in mind, and it has already undergone successful testing in Germany. The platform will be made accessible to any operator in Europe. To activate messages from marketers via publishers, consumers must explicitly opt-in to the new platform. The only item communicated is a “pseudo-anonymous digital token” that cannot be reverse-engineered. With improved transparency, protection and supervision over…
InMobi, a tech company providing marketing solutions to enterprises, has announced the acquisition of the mobile data and advertising company, Pinsight Media. This all-stock deal between Pinsight Media’s previous owner Sprint and InMobi is part of a broader strategic partnership between the two companies, covering devices, data, media and marketing. “Sprint’s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns. This partnership provides Sprint with an innovative partner for driving our marketing success,” commented Rob Roy, the Chief Digital Officer at Sprint. Pinsight Media works with leading US telecoms service providers and advertisers to improve targeted advertising on mobile devices. InMobi will benefit from the deal by bringing the user behavior analysis and marketing strategy insights from Pinsight to the…
Businesses using VoIP must navigate complex regulations to ensure compliance. Key areas include licensing, security, data protection, emergency services, and international laws, making regulatory adherence crucial for safe and effective VoIP usage.
The National Advertising Review Board (NARB) has urged AT&T to revise its claims about its Supplemental Coverage from Space (SCS) following a challenge from T-Mobile US. AT&T’s advertisement implied the advanced VoIP service is operational, which is misleading. Transparent communication in the evolving VoIP and satellite communications landscape is essential.
Exceptional customer support and VoIP technology are indispensable for businesses aiming to thrive in today’s competitive landscape. By prioritizing customer satisfaction and leveraging VoIP’s benefits, companies can ensure prompt responses, enhanced call quality, and streamlined processes, ultimately fostering loyalty and driving growth.
BT and Global have entered a 10-year collaboration to modernize UK’s traditional payphones and expand digital hubs in local communities, fostering enhanced connectivity and local advertising opportunities. A major highlight includes the transformation of BT’s iconic payphones, expected to develop into a progressive stride towards telecommunications future.
Alternate network operators, the so-called ‘altnets’, are on the cusp of revolutionizing digital infrastructure with their subscriber-tailored fibre networks. Brand trust and consistency are crucial in this venture, eyeing lifelong monetization rather than mere reach. This extends beyond merely providing a network ‘highway’, enhancing user experiences. While speed and pricing have been traditional differentiators, custom in-home experiences are now taking the spotlight.
Telia, Sweden’s telecom giant, is reportedly considering selling off its broadcasting division, TV4, with negotiations in progress with potential buyers. This comes as TV4’s value declines, attributed to dwindling ad revenue and challenges with premium sports content. Critics suggest Telia misunderstood the complexities of the TV industry, with former CEO of TV4, Jan Scherman, openly critical of the acquisition.
BT has voiced plans to simplify pricing, aligning with Ofcom’s push for clarity in broadband advertising and curbing mid-contract price fluctuations. The restructure is likely to see broadband prices rise by about £3 monthly, while mobile may see a £1.50 increase. BT’s current model adjusts customer fees annually by inflation plus 3.9%, a method unclear to most clients, inciting dissatisfaction and a rise in complaints. Ofcom seeks to ban mid-contract inflations under review until mid-February.
In an unyielding effort to combat the surge of illegal robocalls and fraudulent activities, the Federal Communications Commission (FCC) has issued stern advisories to seven gateway providers identified as potential collaborators in transmitting illicit traffic on behalf of overseas entities. This poses a significant risk to the integrity and security of U.S. phone networks.