T-Mobile US has agreed to acquire Vistar Media for $600 million, expanding into the DOOH advertising market. This acquisition aims to enhance T-Mobile’s advertising capabilities by combining its customer data with Vistar’s technology, targeting more personalized ad experiences.
The European Commission has approved a joint venture founded by several of Europe’s leading telecommunications providers, including Deutsche Telekom, Orange, Telefónica and Vodafone. The goal of this partnership is to create a revolutionary type of digital advertising platform that will offer a technology solution for digital advertising, while putting privacy first. The holding company, which will be headquartered in Belgium and managed independently, will include a 25% ownership position from each of the major telecom companies. The platform was created with the General Data Protection Regulation (GDPR) of the European Union in mind, and it has already undergone successful testing in Germany. The platform will be made accessible to any operator in Europe. To activate messages from marketers via publishers, consumers must explicitly opt-in to the new platform. The only item communicated is a “pseudo-anonymous digital token” that cannot be reverse-engineered. With improved transparency, protection and supervision over…
InMobi, a tech company providing marketing solutions to enterprises, has announced the acquisition of the mobile data and advertising company, Pinsight Media. This all-stock deal between Pinsight Media’s previous owner Sprint and InMobi is part of a broader strategic partnership between the two companies, covering devices, data, media and marketing. “Sprint’s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns. This partnership provides Sprint with an innovative partner for driving our marketing success,” commented Rob Roy, the Chief Digital Officer at Sprint. Pinsight Media works with leading US telecoms service providers and advertisers to improve targeted advertising on mobile devices. InMobi will benefit from the deal by bringing the user behavior analysis and marketing strategy insights from Pinsight to the…
Chunghwa Telecom has strategically partnered with Broadpeak to revolutionize its streaming service, Hami Video, using advanced dynamic ad insertion technology. With Broadpeak’s server-side-ad-insertion (SSAI) integrated via the broadpeak.io platform, Chunghwa is set to enhance both viewing experiences and ad revenues.
In a landmark move for UK telecoms, Ofcom introduces regulations mandating clear pricing transparency for telecom services. No more unexpected mid-contract price hikes—providers must now clearly outline price changes.
Toll-free numbers have been a staple of business communications for decades. They allow customers to call an enterprise without incurring charges, and are a proven way to help drive growth, enhance service, expand customer knowledge, and project corporate reliability. These phone numbers have been widely adopted not only by large corporations but also by small businesses, non-profits, and government agencies, underscoring their versatility and importance across diverse sectors. Today, there are over 44 million toll-free numbers in use in the US. However, the future of toll-free phone numbers is a topic of much debate in the ever-evolving landscape of digital communications. Despite the rapid growth of internet-based communication methods such as email, social media platforms, and chatbots, toll-free numbers still hold a significant place in business communications. This article explores the uses, importance and enduring benefits of toll-free numbers, and why businesses will continue to rely on them in the…
The UK’s Advertising Standards Authority (ASA) has clamped down on misleading broadband pricing ads by major telecoms like BT and Virgin Media, emphasizing the need for transparency in voip services. This initiative against “greedflation” compels providers to clearly present potential voip mid-contract price hikes.
Vodafone has faced a major setback as the Advertising Standards Authority (ASA) ordered the discontinuation of three ads deemed misleading. These ads claimed Vodafone offers identical broadband to BT at a lower price, which BT disputed. The ASA upheld BT’s complaint, emphasizing that network performance varies due to different hardware and technology.
Ofcom has introduced new regulations mandating that internet service providers (ISPs) clearly state whether their broadband uses full-fibre, part-fibre, copper, or cable networks. This aims to eliminate confusion among consumers by providing transparent information on network technologies. By making informed comparisons, customers can better choose the right internet services.
Businesses using VoIP must navigate complex regulations to ensure compliance. Key areas include licensing, security, data protection, emergency services, and international laws, making regulatory adherence crucial for safe and effective VoIP usage.
