InMobi, a tech company providing marketing solutions to enterprises, has announced the acquisition of the mobile data and advertising company, Pinsight Media. This all-stock deal between Pinsight Media’s previous owner Sprint and InMobi is part of a broader strategic partnership between the two companies, covering devices, data, media and marketing.
“Sprint’s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns. This partnership provides Sprint with an innovative partner for driving our marketing success,” commented Rob Roy, the Chief Digital Officer at Sprint.
Pinsight Media works with leading US telecoms service providers and advertisers to improve targeted advertising on mobile devices. InMobi will benefit from the deal by bringing the user behavior analysis and marketing strategy insights from Pinsight to the InMobi marketing platform.
“With this acquisition we are creating the most powerful advertising and marketing platform for the U.S. market by unifying online and offline behavior, and providing CMOs with a way to reach and engage consumers, while remaining compliant with privacy and data protection requirements,” said Naveen Tewari, the Founder and CEO at InMobi.
After the completion of this transaction, InMobi is set to expand its North American operations to Kansas City, alongside the already existing locations in San Francisco, New York, Los Angeles and Chicago. The exact terms of the deal remain undisclosed.