Ciena’s novel approach towards rising above intense market competition involves enhancing its residential fiber-to-the-home (FTTH) solutions. Their business strategy comprises strategic mergers and acquisitions, integration of unique features post acquisitions, and providing comprehensive end-to-end resolutions. Ciena’s ‘one box’ solution is highlighted for its potency on typically challenging scenarios, like rural areas, by offering reduced costs and increased flexibility. Changes are also seen from market players like VEON and Telefonica, amidst this evolving industry.