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As the new year unfolds, Vodafone has released a compelling report, underscoring the urgent need for regulatory reforms to bolster Europe’s telecommunications sector. The report, titled “Why Telecoms Matters,” paints a stark picture of the challenges Europe currently faces, emphasizing the pivotal role of mobile technology and digital transformation in overcoming these obstacles.

In the face of declining shares, Vodafone’s bold recovery strategy is underway. The shift from a net profit to a loss has been attributed to several factors including missing operations, adverse foreign exchange movements, and losses from joint ventures. Nonetheless, CEO Margherita Della Valle is leading a restoration plan that includes improving customer service and expanding Vodafone Business.

Vodafone aims to bolster its shared operations with Accenture’s expertise, creating a strategic alliance that places emphasis on growth, customer service, and efficiency. Key investments into Vodafone’s in-house IT and networking unit “Vodafone Intelligent Solutions” (VOIS) will leverage Accenture’s proficiency in digital solutions and artificial intelligence. The partnership remains dependent on forthcoming definitive agreements, with hopes of conclusion by Spring next year.

Amazon’s Project Kuiper and Vodafone join forces to bolster 4G and 5G availability in Europe and Africa using cost-effective low Earth orbit (LEO) satellites. This partnership aims to connect distant cellular antennas to core networks, enabling telecom services without relying on intricate fibre-based systems. With a larger goal of bridging the digital divide, the collaboration also plans to offer backup services for disruptions and connect distant infrastructure.

Vodafone’s first quarter saw a slightly stable 3.7% growth in service revenue, boosted by outcomes in the UK, Italy, and Germany, despite the pandemic-triggered disconnections. On the contrary, Germany experienced a 1.3% dip in service revenue, which however marks an improvement from the earlier quarter’s 2.8% decline, hinting at progress. The recovery was thanks to a strategic increase in broadband prices. In Italy, the revenue plunge decelerated from 2.7% in the fourth quarter to 1.6%, thanks to mobile prepaid base stabilization and noteworthy expansion in corporate fixed-line operations.

The UK’s newly established business council brings together heads of fourteen industry behemoths like AstraZeneca, NatWest Group, and Vodafone, offering insights to the Prime Minister on critical economic matters. It’s interesting that Google DeepMind is the only exception to the FTSE 100 list; also significant is the vocal Vodafone inclusion, led by CEO Margherita Della Valle, along with the impending departure of BT’s CEO Philip Jansen amidst a period of shrinkage. The absence of SME representation on the council has fueled criticism, underscoring the complexity and potential bias in shaping Britain’s economic future.