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Aiste Kryzanovske

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In a groundbreaking move, Genesys, a pioneer in AI-powered experience orchestration, has unveiled a strategic collaboration with Salesforce, the leading AI CRM provider. This partnership aims to revolutionize the way businesses manage their data, agents, bots, and communication channels to create more intelligent end-to-end experiences for both customers and employees.

The EU’s strategic push under the Digital Markets Act has resulted in mega-tech firms Alphabet, Amazon, Apple, ByteDance, Meta and Microsoft being labelled ‘gatekeepers’. With this new classification, pivotal changes are expected in the realm of digital services for end-users and businesses. Crucial guidelines centering around data transparency, competitiveness, and platform interoperability must now be adhered to. On the other side of the coin, brands such as Samsung have evaded the ‘gatekeeper’ tag.

Kcell, Kazakhstan’s leading operator, is set to revolutionize the nation’s telecommunications landscape by launching a colossal seven-year 5G rollout plan with Ericsson at the helm. The mission includes a considerable shift towards a united Radio Access Network strategy merging 5G with existing networks, which proves to offer optimize utilization and smoother transition to advanced technology. Furthermore, this project incorporates Fixed Wireless Access, providing internet solutions in challenging terrains.

In a monumental collaboration, Qualcomm and AWS aim to connect vehicles with the cloud, reshaping the future of automotive industry. Through this partnership, they offer auto companies the ability to fine-tune advanced vehicle software through cloud before installation. An integral part of this innovation is the Snapdragon Digital Chassis portfolio, which includes enhanced safety and infotainment systems.

Amazon’s Project Kuiper and Vodafone join forces to bolster 4G and 5G availability in Europe and Africa using cost-effective low Earth orbit (LEO) satellites. This partnership aims to connect distant cellular antennas to core networks, enabling telecom services without relying on intricate fibre-based systems. With a larger goal of bridging the digital divide, the collaboration also plans to offer backup services for disruptions and connect distant infrastructure.

Reliance Jio Infocomm is arming itself with a significant offshore loan around $2 billion to fuel its 5G ambitions, with sources pointing towards Swedish telecom giant Ericsson as a potential gear supplier. A noteworthy credit safety net from Sweden’s EKN credit agency plays a crucial role in this strategic play, while banking behemoth BNP Paribas is slated to disburse a massive chunk of the offshore funding.

Deutsche Telekom, in collaboration with AirHop, Juniper Networks, VIAVI Solutions, and VMware, has been testing the waters to leverage telecom technology bound by Open RAN specifications. Treading an intriguing path of innovation, they trialed Non-RT RIC technology by performing a RAN closed-loop optimization proof, embraced by ONAP and Open RAN standards. The journey unfolded two pivotal use case scenarios revolving around PCI optimization and energy-saving dynamics powered by AI and machine learning.